| Заголовок | BBC One HD Launch |
| Агентство |
Y&R London
|
| Кампания |
BBC One HD Launch
|
| Рекламодатель |
BBC
|
| Бренд |
BBC One HD
|
| Дата первой трансляции/Публикации |
2011 / 1
|
| Бизнес сектор | ТВ/Радио программы и станции
|
| Слоган | BBC One never looked so good |
| История | The trail is a visual celebration of BBC One HD, showcasing a world of fun BBC One content in heightened reality. It opens with an unusually glam Dot Cotton lounging on a beautiful baroque chaise lounge being served on by a cheeky Lee Mack, moving to a surreal moment were we see a dapper Jake Humphrey performing tricks and skills with a disco ball. Next Shane Ritchie serenades Tess Daly on a pink grand piano whilst a typically flamboyant Ola Jordan and Brendan Cole dance across them. The debonair pairing of Bruce Forsyth and Len Goodman deftly tap dance on the Queen Vic bar whilst being watched by Fiona Bruce sipping a cocktail prepared by barman Hugh Quarshie. Next we pan to a bright gold desk where we see the Apprentice's Lord Sugar, Karren Brady and Nick Hewer sitting on gold executive chairs. For our finale we move to a stunning looking Alex Jones who appears to have walked up a zig-zag red carpet to a huge gold chest which she pulls open and hundreds of bright red butterflies fly out, filling the room with even more colour. |
| философия | Appearances convey to the public that they can now watch their favourite BBC One content in High Definition - with an incredible picture and sound quality added to the star names, making it even more absorbing |
| Тип медиа |
Телевидение
|
| Послепроизводственный этап |
MPC LDN
|
| Аудио послепроизводственный этап |
Factory Studios
|
| Менеджер по рекламе |
Reemah Sakaan
|
| Менеджер по рекламе |
Aoife Liyanage
|
| Креативный директор |
Mark Roalfe
|
| Копирайтер |
Kim Hutcheson
|
| Арт-директор |
Joe Fitzgerald
|
| Планировщик счета |
Emily James
|
| Директор рабочей группы клиента |
David Pomfret
|
| Специалист по работе с заказчиками |
Charlie Smith
|
| Продюсер агентства |
Sarah Caddy
|
| Продакшн Студия |
Red Bee Media Limited
|
| Директор |
Julz Lutz
|
| Продюсер |
Sarah Caddy
|