| Заголовок | Andes Friends Recovery 2 (Spanish) |
| Агентство | Saatchi & Saatchi Argentina |
| Кампания | Andes Friend Recovery (AFR) |
| Рекламодатель | AB Inbev |
| Бренд | Andes |
| Дата первой трансляции/Публикации | 2010 / 10 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
| философия | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
| Результат | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
| Тип медиа | Анализ ситуации |
| Специалист по работе с заказчиками | Patricia Abelenda |
| Специалист по работе с заказчиками | Jaime Vidal |
| Продюсер агентства | Patricio Martinez |
| Продюсер агентства | Camilo Rojas |
| Продюсер агентства | Adrian Aspani |
| Креативная команда | Pedro Porcaro |
| Креативная команда | Charlie Lanús |
| Креативный директор | Fernando Militerno |
| Исполнительный креативный директор | Mariano Serkin |
| Исполнительный креативный директор | Maxi Itzkoff |
| Менеджер по рекламе | Ricardo Fernandez |
| Менеджер по рекламе | Eduardo Palacios |
| Менеджер по рекламе | Benjamin Mountford |
| Звуковой дизайн компании | Supercharango |
| Продакшн Студия | Pickle |
| Оператор-постановщик | Leandro Filloy |
| Исполнительный продюсер | Caro Cordini |
| Директор | Luisa Kracht |
| Директор | Nico & Martin |
| Продакшн Студия | Primo |
| AFRecovery Installation | Sake Integrated Company |
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