| Заголовок | Generations |
| Агентство | AlmapBBDO |
| Кампания | Generations |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Легковые автомобили |
| История | The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media. The reunion meant that Maria Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mother with the help of technology. In the two-minute film, Maria Rita is at the wheel of the 100% electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis, driving the classic Volkswagen model. |
| Тип медиа | Телевидение |
| Длина | |
| Агентство | AlmapBBDO |
| Менеджер по рекламе | Livia Kinoshita |
| Менеджер по рекламе | Cristiano Mineiro |
| Менеджер по рекламе | Arthur Rocha |
| Планировщик счета | Sérgio Katz |
| Планировщик счета | Bruno Ortiz Machado |
| Планировщик счета | Júlia Albero |
| Планировщик счета | Lavieri Junior |
| Средства массовой информации (сторона агентства) | Rafaela Alves |
| Средства массовой информации (сторона агентства) | Luana Gallizzi |
| Средства массовой информации (сторона агентства) | Everton Maciel |
| Содержание | Cristiana Uehara |
| Содержание | Hannamy Layla |
| Продакшн Студия | Boiler Filmes |
| Директор | Dulcídio Caldeira |
| Исполнительный продюсер | Juliana Martellotta |
| Руководитель клиента | Jonas Monte |
| Руководитель клиента | Jess Thomaz |
| DP | Juliano Lopes |
| Post | Rafael Barão |
| Производство | Rafael Barão |
| Колорист | Acauan Pastore |
| Post | Equipe Raw Áudio |
| Производство | Equipe Raw Áudio |
| Координатор | Robério Barbosa |
| President/CEO | Filipe Bartholomeu |
| Главный креативный директор | Luiz Sanches |
| Исполнительный креативный директор | Rodrigo Almeida |
| Исполнительный креативный директор | Rafael Gil |
| Исполнительный креативный директор | Iron Brito |
| Исполнительный креативный директор | Felipe Cirino |
| Креативная команда | Francis Allan |
| Креативная команда | Gustavo Tasselli |
| AV продюсер | Diego Villas Bôas |
| AV продюсер | Vera Jacinto |
| AV продюсер | Murillo Moretti |
| Communications | Christiano Bock |
| Communications | Mariana Nanes |
| Communications | Stephanie Gasparini |
| Communications | Juliana Stern |
| Communications | Fernanda Waniarka |
| Communications | Bruna Nascimento |
| B.I. | Diego Rodrigues |
| B.I. | Guilherme von Brewer |
| B.I. | Amanda Rosa |
| B.I. | Sara Ribeiro |
| B.I. | Matheus Rodrigues |
| B.I. | Victor Castilho |
| Chief Creative Technology Officer | Lilian Cavallini |
| Project Leader | Sabrina Ramiles |
| Project Assist | Vinicyus Maciel |
| Директор по вопросам восприятия пользователем | Paulo Savela |
| Топ-менеджер-эксперт | Mayk Sousa |
| Графика | José Roberto |
| Head of Client Services/Production | Larissa Perrotta |
| Production lead | Juliana Sigolo |
| Coordination | Bruna Fernandes |
| Coordination | Cintia Varella |
| Coordination | Marina Rohnik |
| Second Unit Director | Rafael Martineli |
| Арт-директор | Martin Garcia |
| Production Coordination | Roberto Bellezia |
| Production Coordination | Magali Heinze |
| Wardrobe | Giovanna Moretto |
| Кастинг | Cintia Cappellano |
| Актер / Знаменитость | Maria Rita |
| Agent | Alexandre Rodrigues Rosa |
| Agent | Verônica Falcão Rodrigues Braga |
| Исполнительный продюсер | Mariana Da Annunciação Dos Reis |
| Hair and Makeup | Ricardo Dos Anjos |
| Костюмы / Стилист | Heleno Manoel |
| Редактор | Ricardo Quintela |
| Заместитель редактора | Fabio José Bento |
| Post | Renata Dalbem |
| Post | José Neto |
| Music Production Manager | Fernando Forni |
| Music Production Manager | Ricardo Pinda |
| Music Production Manager | Rogerinho Pereira |
| Музыкальный руководитель | Hilton Raw |
| Sound Design and Mix | Enrico Maccio |
| Sound Design and Mix | Philip Braunstein |
| Communications | Carol Peternelli |
| Голос | Maria Rita |
| Studio | RJ Cia do Técnicos |
| Звукооператор | Flavio Senna |
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