Заголовок | Mold |
Агентство | BBDO Ukraine |
Кампания | Mold |
Рекламодатель | Ukrainian Marketing Forum |
Бренд | Ukrainian Marketing Forum |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Реклама и связь |
История | Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead.In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a city-light panel and… let time show off its strength.After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older. And our message sounded more and more clear: knowledge gets dated, come for something fresh.We created a low-budget solution with a strong and dramatic idea that provoked sharing and awoke discussion. |
Тип медиа | Веб-фильм |
Длина | |
Креативный директор | Anze Jereb |
Креативный директор | Denis Keleberdenko |
Копирайтер | Julia Kolesnik |
Арт-директор | Maria Plotnikova |
Дизайнер | Togzhan Slyamgaliyeva |
Дизайнер | Kseniya Milchenko |
Aleksey Katruk | |
Специалист по работе с заказчиками | Alisa Komm |
PR-менеджер | Sveta Grebenyuk |
Директор по обслуживанию клиентов | Irina Danilevskaya |
Главный исполнительный директор (CEO) | Victor Ishkov |
Кинооператор | Anton Ivanov |