Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Премии

1618

Это объявление является частью "ACT Responsible Collection"

Бренд: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Страна: Germany

Рекламодатель: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Заголовок	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Агентство	Serviceplan Germany
Кампания	Saved Memories
Рекламодатель	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Бренд	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Дата первой трансляции/Публикации	2023 / 5
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Тип медиа	Анализ ситуации
Длина	120 seconds
Звуковой дизайн компании	Not a Machine Berlin
Музыкальная компания / Композитор	Not a Machine Berlin
Post	Marla Grading
Производство	Marla Grading
Global Chief Creative Officer	Alex Schill
Управляющий директор	Myles Lord
Главный управляющий	Maximilian Florian Schöngen
Редакционная компания	Moritz Scharl
Главный креативный директор	Till Diestel
Исполнительный креативный директор	Jan Lucas
Креативный директор	Frauke Ehlers
Арт-директор	Katrin Burkhardt
Арт-директор	Elisabeth (Lana) Kari
Арт-директор	Alexandre Levesque
Продюсер агентства	Josephine Rügge
Директор	Sarah Fürstenberg
Главный управляющий	Eva Sophie Vogelgesang