| Заголовок | Mr. Lee, Tailor To Superheroes And Villains |
| Агентство | Leo Burnett Madrid |
| Кампания | Mr. Lee, Tailor To Superheroes And Villains |
| Рекламодатель | Sony Corporation of America |
| Бренд | Sony Playstation |
| Posted | Июль 2011 |
| Бизнес сектор | События/Управление торговыми выставками |
| философия | The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation |
| Результат | The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Исполнительный креативный директор | Chacho Puebla |
| Креативный директор | Juan Christmann |
| Креативный директор | Juan Sevilla |
| Арт-директор | Bruno Nakano |
| Арт-директор | Juan Sevilla |
| Копирайтер | Juan Christmann |
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