Honda - "Ninja"

RPA

RPA Santa Monica, United States

10408

Бренд: Honda
Страна: United States

Рекламодатель: Honda Motor Co., Ltd.

Заголовок	Ninja
Агентство	RPA
Кампания	2012 Honda Civic
Рекламодатель	Honda Motor Co., Ltd.
Бренд	Honda
Дата первой трансляции/Публикации	2011 / 4
Продукт	Civic
Бизнес сектор	Легковые автомобили
История	To bring attention to the variety of different Civic models and the idea of "To Each Their Own," the campaign features five distinct characters. Each represents a different model and shows that there's a Civic right for each person, no matter who-or what-you are. The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who's partial to red licorice and arcade games, she pairs well with the high-energy performance of the Si model.
Проблема	Featuring the widest array of choices (Coupe, Sedan, Hybrid, performance Si, fuel-efficient HF or Natural Gas) available in its class, the 2012 Civic is the most personalizable compact on the market. The intelligent Multi-Information Display (i-MID) lets each Civic driver control what's important to them like their audio preferences (including iPod library), available navigation-system turn-by-turn direction system, fuel-economy readings. Drivers can also manage vehicle functions that can be personalized (e.g., door locks, headlights) and displays such as personalized wallpaper. "The Civic gets credit for being established, trusted, well-known and reliable. The challenge with this campaign is to get Gen Y to give Civic credit for being inventive and cool. To turn some of these perceptions into thinking of Civic as well-designed, trendy and technologically advanced," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.
Тип медиа	Телевидение и кино
Редакционная компания	Final Cut
Исполнительный креативный директор	Joe Baratelli
Креативный директор группы	Jason Sperling
Креативный директор	Nathan Crow
Креативный директор	Adam Lowrey
Ассоциированный креативный директор	Jamin Duncan
Арт-директор	Jamin Duncan
Копирайтер	Sarah Bates
Исполнительный продюсер	Gary Paticoff
Продюсер	Brian Donnelly
Assistant producer	Faye Armstrong
Продакшн Студия	Smuggler
Директор	Guy Shelmerdine
Исполнительный продюсер	Brian Carmody
Исполнительный продюсер	Patrick Milling-Smith
Исполнительный продюсер	Lisa Rich
Исполнительный продюсер	Laura Thoel
Линейный продюсер	Jay Shapiro
Оператор-постановщик	Paul Cameron
Оператор-постановщик	Kris Kachikis
Художник-постановщик	Brock Houghton
Costume Designer	Casey Storm
Monster Costume	Legacy FX
Редактор	Rick Russell