| Заголовок | From Home To Help |
| Агентство | M&C Saatchi Group |
| Кампания | Help Us, Help You |
| Рекламодатель | NHS England |
| Бренд | NHS England |
| Posted | Декабрь 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | NHS England has launched a new multichannel campaign to drive more people to use its 111 online service, as part of its ongoing ‘Help Us, Help You’ communications strategy. The push was developed in partnership with M&C Saatchi London. The new campaign aims to drive more people to use NHS 111 online as an alternative to A&E. It seeks to encourage patients to access the 111 online service when they have an urgent but non-life-threatening medical concern. A lack of understanding about the 111 online service is the biggest barrier to people using it, so the push aims to educate and inform people, showcasing how the service can be used and for what ailments, along with explaining the triage process it provides to get you the help you need. The campaign brings to life the idea that every click on the 111 site brings you closer to expert help. This is dramatised in a warm, playful, 30-second TV spot called “From home to help”, directed by That Jam at EYELINE, which imagines people who are using the service being whisked out of their front doors still on their sofas or in bed, tapping their way through the streets dressed in their dressing gowns and whizzing along towards the help they need. |
| Тип медиа | Телевидение |
| Длина | |
| Edit House | Marshall Street Editors |
| Творческий партнер | Guy Bradbury |
| Креативный директор | Tom Kennedy |
| Senior Creative | Sam Turk |
| Senior Creative | Paul Robbins |
| Стратегический директор | Richard Storey |
| Стратег | Hannah Thomson |
| Коммерческий директор | Angus Maclay |
| Директор рабочей группы клиента | Katie Mandel |
| Senior Account Manager | Emma Lowrey |
| Designer | Fatima Oldendorf |
| Designer | Alan Clarkson |
| Менеджер проекта | Louis Cubbon |
| Senior Film Producer | Gareth Williams |
| Продакшн Студия | EYELINE |
| directors | That Jam |
| Продюсер | Jack Bradley |
| 1st AD | Ali Copeland |
| Оператор-постановщик | Sam Meyer |
| Художник-постановщик | Charlie Hippesley |
| Компания, которая занимается визуальными эффектами | Gray Matter |
| Костюм | Florence Jones |
| HMU | Louise Hinton |
| Кастинг | Lesley Beastall |
| Редактор | Chris Walker |
| Online Post | Rascal Post |
| Креативный директор | Andrew Wood |
| Исполнительный продюсер | James Beck |
| 2D | John Thornton |
| 2D | Holly McLean |
| 2D | Jason Farrow |
| Колорист | James Bamford |
| Звуковой дизайн компании | Aaron Taffel |
| Продюсер по цвету | Jai Mhach Durban |
| audio producer | Madeline Lebel |
| Музыкальная компания / Композитор | DLMDD |
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