Road Safety - "Never let go"

BBDO Dublin

BBDO Dublin Dublin, Ireland

Премии

6279

Это объявление является частью "ACT Responsible Collection"

Бренд: Road Safety
Страна: Ireland

Рекламодатель: Road Safety Authority Ireland

Заголовок	Never let go
Агентство	BBDO Dublin
Кампания	Never Let Go
Рекламодатель	Road Safety Authority Ireland
Бренд	Road Safety
Posted	Апрель 2016
Бизнес сектор	Безопасность дорожного движения
Слоган	When tyres lose grip, you lose everything
История	There is no component in your car that’s as likely to contribute to a crash as your tyres. The reason for this is that tyres simply aren’t on the radar. You never think about them until you need to. In a chilling piece, "Never Let Go" shows a man losing his grip with everyone close to him. In a frame that spins, as tyres do - or as a car that has been flipped in a crash does, the piece shows us just what the man has lost, providing a stark reminder that we all need to check our tyres to make sure we don't lose our grip with everything that matters to us most. It ends with the line "When tyres lose grip, you lose everything."
Тип медиа	Телевидение и кино
Длина	50 seconds
Больше информации	www.irishinternational.com
Исполнительный креативный директор	Dylan Cotter
Арт-директор	Clayton Homer
Копирайтер	Dillon Eilliott
Директор рабочей группы клиента	Ken Kerr
Специалист по работе с заказчиками	David Power
Продюсер агентства	Andrew Counihan
Партнер клиента	Brian Farrell
Композитор	Adam Welsh
Продакшн Студия	Moonwalk Film
Продюсер	Alexis Bensa
Продюсер	Gaspard Chevance
Директор	Gioacchino Petronicce