DillySocks - "#DillyGallopChallenge (Case Film)"

House of Communication Zurich

House of Communication Zurich Zurich, Switzerland

Премии

8169

Бренд: DillySocks
Страна: Switzerland

Рекламодатель: DillySocks

Заголовок	#DillyGallopChallenge (Case Film)
Агентство	House of Communication Zurich
Кампания	#DillyGallopChallenge
Рекламодатель	DillySocks
Бренд	DillySocks
Дата первой трансляции/Публикации	2021 / 5
Бизнес сектор	Колготки, носки, чулки
философия	Do it, do it, do the silly walk! Serviceplan Switzerland and Swiss startup DillySocks came up with a bonkers idea to promote a 2 for 1 offer on TikTok: they invented the #DillyGallopChallenge, which took off with influencers doing and galloping with socks on hands and feet. The result: 12.5 million views of the 2 for 1 sock ad. How could DillySocks reach Generation Z and let them know about a 2 for 1 offer on their range of cool, colourful cool socks? Dilly Socks is a Millennial brand loved by Instagram users, but with the #DillyGallopChallenge they successfully reached out to Gen Z on TikTok. Since people are bipedal – 2 legs, 2 feet, 2 socks - why would anyone need 4 socks? The creative solution came in the form of a horse – horses have 4 legs, so why not invent a viral dance with an original ‘Do the silly walk’ song, and enlist a stellar cast of influencers to demonstrate it to a TikTok audience? Influencers Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi recorded videos doing the #DillyGallopChallenge, and DillySocks posted them on TikTok with a promo code, leading users to a 2 for 1 offer through their online shop. And Boom! Cut to countless imitations and a viral hit, leading to an increase of more than 30,000% in DillySocks’ TikTok following.
Тип медиа	Социальные медиа
Длина	112 seconds
Главный исполнительный директор (CEO)	Pam Hügli
Главный креативный директор	Raul Serrat
Исполнительный креативный директор	Marcin Baba
Креативный директор	Michael Kathe
Креативный директор	Thomas Lüber
Арт-директор	Hanning Beland
Копирайтер	Peter Liptak
Копирайтер	Henry Clarke
Графический дизайнер	Terence Fuchs
Графический дизайнер	Carina Kienzle
Управление аккаунтом	Livia Küpfert
Продюсер агентства	Nathalie Jakober
Content & Corporate Communications	Mareike Pässler
Director / Photographer	Dominic Shota
Director / Photographer	Kurt Bösiger
Director / Photographer	Per Kasch
Video Production and Motion Design	Dominic Shota
Global Executive Creative Director	Jason Romeyko
Кастинг	Find a Face