Mövenpick - "Cookie Dough"

House of Communication Zurich

House of Communication Zurich Zurich, Switzerland

6536

Бренд: Mövenpick
Страна: Switzerland

Рекламодатель: Froneri

Заголовок	Cookie Dough
Агентство	House of Communication Zurich
Кампания	Mövenpick
Рекламодатель	Froneri
Бренд	Mövenpick
Дата первой трансляции/Публикации	2023 / 4
Бизнес сектор	Мороженое
философия	Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away." Serviceplan Suisse realized the campaign alongside the British director and photographer Emma Tempest, who has already proven her skills working for renowned fashion brands. The shoot occurred over two days in the Bernese Oberland, near Lake Engstlen. The close-up ice cream shots were produced in Amsterdam by a film production company specializing in food imagery (Goodhouse film). The concept behind the new campaign comes from Serviceplan Suisse under the House of Communication, which was able to assert itself against two other agencies in a pitch. In addition to creation, media planning also comes from the House of Communication in Zurich. Mediaplus has been working for Mövenpick Glace since the beginning of 2022 and is now making the new campaign palatable to a broad target group. The campaign was launched with a mega poster at Zurich's central train station and will also air online and on TV this spring. The aim of the campaign is to tempt Swiss residents to reach for Mövenpick Glace in the refrigerated shelves at the supermarket, and melt away with pleasure a little later.
Тип медиа	Телевидение
Длина	20 seconds
Менеджер по рекламе	Bernard Tual
Менеджер по рекламе	Alicia Munday
Менеджер по рекламе	Reto Lüchinger
Менеджер по рекламе	Markus King
Главный исполнительный директор (CEO)	Pam Hügli
Главный креативный директор	Raul Serrat
Директор по стратегии	Peter Schäfer
Исполнительный креативный директор	Micha Seger
CTB110	Marcin Baba
Арт-директор	Philipp Intlekofer
Арт-директор	Nadja Tandler
Копирайтер	Peter Liptak
Консультант	Caroline Ronzani
Консультант	Sylvia Kohler
Консультант	Laura Schlittler
Производство	Carmen Aebischer
Директор	Barbara Häne
Директор	Victor Borel
Исполнительный продюсер	Torsten Gerst
Исполнительный продюсер	Jennifer Schulz
Медиа-агентство	Mediaplus
Managing Partner, Media	Pascal Fröhli
Консультант	Thomas Koller
Консультант	Beat Graf
Консультант	Moira Fernandez
Senior Digital Manager	Luzian Storrer
Продакшн Студия	Goodhouse Films Gmbh
Производство	Johannes Schmidt
Director/Photographer	Emma Tempest
Social Media	TYMA Film
Social Media	Yannis Petrone