Kenco - "Coffee Vs Gangs (90s)"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

11484

Бренд: Kenco
Страна: United Kingdom

Рекламодатель: Mondelez International

Заголовок	Coffee Vs Gangs (90s)
Агентство	J. Walter Thompson London
Кампания	Coffee Vs Gangs
Рекламодатель	Mondelez International
Бренд	Kenco
Дата первой трансляции/Публикации	2014 / 8
Бизнес сектор	Кофе, чай, шоколадные напитки, напитки для завтрака
История	Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
История (оригинальный язык)
философия	In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
Проблема	Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none.
Тип медиа	Телевидение
Длина	90 seconds
Рынок	Honduras
Больше информации	http://www.coffeevsgangs.com/
Медиа-агентство	PHD UK
Продакшн Студия	Ridley Scott Creative Group
Послепроизводственный этап	Absolute Post
Редактор	Whitehouse Post
Звуковой дизайн компании	Greek Street Studios
Исполнительный креативный директор	Russell Ramsey
Креативный директор	Jaspar Shelbourne
Арт-директор	Matt Leach
Копирайтер	Jess Oudot
Продюсер агентства	Carley Reynolds
Продюсер вспомогательного агентства	Lula Boardman
Планировщик счета	Neil Godber
Планировщик счета	Helen St Quintin
Директор рабочей группы клиента	Adrian Ash
Директор рабочей группы клиента	Emma Howarth
Директор рабочей группы клиента	Patrick Netherton
Директор рабочей группы клиента	Angus Flockhart
Медиа-планировщик	Sarah Nugent
Медиа-планировщик	Rebecca Stafford
Директор	Johnny Hardstaff
Исполнительный продюсер	Annabel Ridley
Звук	Dan Weinberg
Музыка	Colin Smith