| Заголовок | Tiger Royalty |
| Агентство | Happiness Brussels, an FCB Alliance |
| Кампания | Tiger royalty |
| Рекламодатель | Panthera |
| Бренд | Panthera |
| Posted | Декабрь 2015 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| История | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Strategic Director | Karen Corrigan |
| CEO Happiness Saigon | Alan Cerutti |
| Креативный директор | André Mota |
| Chief Innovation | Kris Hoet |
| Директор рабочей группы клиента | Pascal Kemajou |
| Графический дизайнер | Anna Touvron |
| Web Development | Bliss Interactive |
| Редактор | Philippe Blondeau |
| Film Production Company | Moxy |
| Продюсер агентства | Bart Vande Maele |
| Account Management Happiness Saigon | Livia Lancelot |
| Account Management Happiness Saigon | Nejwa Jacobs |
| Креативный директор | Pieter Claeys |
| Креативный директор | Niek Eijsbouts |
| Креативный директор | Philippe Fass |
| Креативный директор | Geoffrey Hantson |
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