Обо мне
Ed Poole has been a consultant and business strategist for more than 18 years focusing on providing innovative and high-value solutions to clients who wish to improve their business processes, implement or maintain best practices, and realize cost savings based on forward-looking insight. * Ed brings experience in communications, marketing and research from a variety of consulting, corporate and agency settings using both traditional tools such as PR and advertising and non-traditional approaches such as User Experience Research and New Media. Ed’s clients have included the City of Boston, Condé Nast, Clairol, EMI Entertainment, GE Financial Services, Arcadia Windpower, HUGHES Network Services, Ernst & Young, Johnson & Johnson, Procter & Gamble, JP Morgan, MTV, IBM, MasterCard, Shell, and Samsung. * In addition to extensive experience as a management and marketing services consultant, Ed has managed client/agency relationships from both the client and agency perspectives providing a breadth of understanding of the issues involved in ensuring the success of these critical relationships. * Prior to joining Aquent, Ed was a Senior Consultant with Morgan Anderson Consulting focusing on global agency relationship costs benchmarking, below-the-line marketing services benchmarking, agency relationship review/renewal analysis, as well as the integration of qualitative and quantitative work practice evaluation. * Ed attended Harvard College.
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Должности
Senior Consultant
New York, United States
2016 - В настоящее время здесь (8 лет 7 месяцев)
Senior Associate with Aquent Consulting's Marketing Services Management Practice Group. Aquent Consulting provides high-value fact-based information and unique solutions to our global clientele in the areas of cost benchmarking, work process improvement, and best-practice management of marketing services relationships.
Researched and wrote training materials for marketing and tech support staff supporting the release of Adobe productivity and creative software version updates. Responsible for materials pertaining to 5 of 16 software packages. Coordinated with project manager to ensure clarity, consistency and usability of the online documentation and telephone support scripts.
Also worked with Aquent to research, develop, and market Adobe Developer Partner Program.
Researched and wrote training materials for marketing and tech support staff supporting the release of Adobe productivity and creative software version updates. Responsible for materials pertaining to 5 of 16 software packages. Coordinated with project manager to ensure clarity, consistency and usability of the online documentation and telephone support scripts.
Also worked with Aquent to research, develop, and market Adobe Developer Partner Program.
Marketing Services Cost Analyst
LIGHTBULB WORLDWIDE
July 2016 - В настоящее время здесь (7 лет 10 месяцев)
Marketing Consultant
Independent
January 2014 - В настоящее время здесь (10 лет 4 месяца)
Consultant providing strategic advisement and implementation of integrated marketing solutions for marketers seeking to improve ROI on marketing efforts. Services provided include identification of strategic marketing opportunities, original information architecture and user experience strategy for new Web properties (www.mitchellkingconsultants.com, www.rennewproperties.com), mapping user/customer journeys through offline and online brand experiences, entry to market consulting, PR/earned media direction, brand positioning, business tools search and selection, marketing services tiering, cost benchmarking, project fee estimation for integrated scopes of work, and organizational development.
Director of Consulting Services
Ethereal Consulting LLC
April 2015 - June 2016 (1 год 2 месяца)
Lead Strategist and Assignment Coordinator for Ethereal Digital's Consulting Services offerings.
The relationships that we nurture with our clients often uncover strategic marketing, work process, brand development, technological, and organizational issues. We help solve these problems with recommendations and resources.
Our Ethereal Virtual Agency service supports clients' in-house marketing programmes with key strategic direction, as well as creative, digital, and media staffing resources so that clients can achieve marketing execution and results comparable to those offered by agencies, at greatly reduced costs, while maintaining flexibility and control.
We are agile and solution-holistic, serving prestige, fashion, beauty, retail, entertainment, and lifestyle brands, but also with deep expertise and cross-functional abilities in financial services, energy, publishing, technology, professional services, and communications.
Our clients are dominant global brands, challenger brands, and emerging brands who understand that old solutions don't work for new problems. Ethereal Digital Consulting Services help brands discover, refine, and surpass their marketing, creative, and digital business objectives.
The relationships that we nurture with our clients often uncover strategic marketing, work process, brand development, technological, and organizational issues. We help solve these problems with recommendations and resources.
Our Ethereal Virtual Agency service supports clients' in-house marketing programmes with key strategic direction, as well as creative, digital, and media staffing resources so that clients can achieve marketing execution and results comparable to those offered by agencies, at greatly reduced costs, while maintaining flexibility and control.
We are agile and solution-holistic, serving prestige, fashion, beauty, retail, entertainment, and lifestyle brands, but also with deep expertise and cross-functional abilities in financial services, energy, publishing, technology, professional services, and communications.
Our clients are dominant global brands, challenger brands, and emerging brands who understand that old solutions don't work for new problems. Ethereal Digital Consulting Services help brands discover, refine, and surpass their marketing, creative, and digital business objectives.
Director, User Experience Strategy
Global Works
1999 - 2016 (17 лет)
Director for integration of interactive User Experience and strategic deployment of B-2B and B-2-C Marketing. Worked with Creative and Tech departments to translate user experience best practices and heuristic analysis into effective integrated online and offline marketing campaign components for HUGHES Network Services, Johnson & John, Ernst & Young, and other clients.
Information Architect
iXL
1999 - 2016 (17 лет)
Web development team member responsible for all phases of pre-development for online information delivery planning including user profiling, scenario/narrative development, taxonomy/nomenclature, paradigm/metaphor development, wire framing, functional specification writing, prototyping, and testing. Several projects required extensive research in sophisticated data table display outputs and shopping cart behavior.
User Experience Functional Analyst
Interbrand
November 2013 - December 2013 (1 месяц)
Development analyst responsible for applying client direction, collaborative team input, Information Architecture (IA) schematics, and best user experience practices to the development of a functional blueprint for production of an international branded professional sports web property. Deliverables included content strategy solutions, process and user flows, detailed wireframe schematic annotations, and coherent narrative functional specification documents for use by tech implementation team and API partners.
Senior Consultant/Assignment Director
West Shokan, United States
July 2004 - December 2007 (3 года 5 месяцев)
Management Consultant and Analyst for high value consulting assessments. Clientele served included global marketers IBM, Samsung, Mattel, Volkswagen, Shell, Revlon, Mastercard, Ernst & Young.
Director of Communications
Arcadia Windpower/Bluewater Wind
March 2002 - May 2004 (2 года 2 месяца)
Directed strategy and implementation of B2B and B2C branding and communications for New York State's leading developer of utility-scale wind energy. Managed community-, media- , and government-relations agencies. Wrote, produced, and packaged marketing collateral, multimedia presentations, project proposals, and capital raise documents. Provided Information Architecture, User Experience, Art Direction and Content Strategy for the company's online rebranding and templates for launch of subsidiary brands. Represented the company at national, regional, and international energy conferences.
Selling Manager for Designer Collections
Bergdorf Goodman
1996 - 1999 (3 года)
Department product specialist, personal shopper and customer service manager for exclusive apparel and lifestyle brands at America’s top luxury boutique. Brands: John Galliano, Gianfranco Ferre, Christian Dior, Balenciaga, Chloe, Armani, Strenesse, Laurel.
Exceeded sales goal by 25-100% in all years with the company.
Collected, managed and communicated key point-of-sale marketing information in the ongoing development of the company’s exclusive private-label collections.
Managed sales associates and support personnel in stock, cashiers, alterations, and shipping.
Exceeded sales goal by 25-100% in all years with the company.
Collected, managed and communicated key point-of-sale marketing information in the ongoing development of the company’s exclusive private-label collections.
Managed sales associates and support personnel in stock, cashiers, alterations, and shipping.
Образование
Philosophy
Подобные таланты
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