| Заголовок | Ford Mach Drops |
| Агентство | BBDO New York |
| Кампания | Ford Mach Drops |
| Рекламодатель | Ford Motor Company |
| Бренд | Ford |
| Posted | Октябрь 2021 |
| Бизнес сектор | Легковые автомобили |
| История | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture.Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| философия | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture. Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| Тип медиа | Прямой маркетинг |
| Длина | |
| Международный главный креативный директор | David Lubars |
| Исполнительный креативный директор | Philip Sicklinger |
| Исполнительный креативный директор | Alex Booker |
| Креативный директор группы | Rob Kurfehs |
| Creative Director/Art | James Salanitri |
| Creative Director/Copy | Brian Kunath |
| Associate Creative Director/Art | Frederick Orlando |
| EVP, Business Lead | Joe DiMeglio |
| SVP Group Account Director | Liz Boone |
| Руководитель группы по связям с рекламодателями | Allison Piper |
| Senior Project Manager | Michael Green |
| Associate Planning Director | Christine Quigley |
| Группа планирования | Philip De Meulemeester |
| Группа планирования | Joseph Castagna |
| Communication | Kate Kelley |
| Head of Tactile Innovation | Vishal Dheiman |
| SVP/Group Executive Producer | Diane Hill |
| Исполнительный продюсер | Katie Young |
| Partner Relations | Sami Kriegstein Jacobson |
| Production Services Director | Jessica Nugent |
| Concierge Partner | OneMagnify |
| Social Agency | GTB |
| Экспериментальное агентство | GMR Entertainment |
| PR-агентство | Ketchum New York |
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