SickKids - "SickKids VS: Hard Days"

Cossette

Cossette Toronto, Canada

Премии

2040

Это объявление является частью "ACT Responsible Collection"

Бренд: SickKids
Страна: Canada

Рекламодатель: SickKids Foundation

Заголовок	SickKids VS: Hard Days
Brief	The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film
Агентство	Cossette
Кампания	SickKids VS: Hard Days
Рекламодатель	SickKids Foundation
Бренд	SickKids
Дата первой трансляции/Публикации	2021 / 6
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
История	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Тип медиа	Телевидение
Длина	141 seconds
Редакционная компания	Outsider
Продакшн Студия	Scouts Honour
Музыка	Rajakovic Electric
Спецэффекты / видеоэффекты	The Vanity
Global Chief Creative Officer	Peter Ignazi
Исполнительный креативный директор	Jaimes Zentil
Креативный директор	Matt Antonello
Копирайтер	Matt Antonello
Креативный директор	Kyle Lamb
Арт-директор	Kyle Lamb
Продюсер Продакшн Студии	Erica Metcalfe
Group Business Director	Daria Lysenko
Руководитель группы по связям с рекламодателями	Alex Hughes
Руководитель группы по связям с рекламодателями	Aline Cleve
Стратег	Denika Angelone
Стратег	Bella Ianetta
Директор	Mark Zibert