| Заголовок | One Accident Is Enough 1 |
| Агентство | DDB Berlin |
| Кампания | One Accident Is Enough |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Легковые автомобили |
| философия | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
| Тип медиа | Печать |
| Chief Creative Officer | Dennis May |
| Исполнительный креативный директор | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Арт-директор | José Filipe Gomes |
| Копирайтер | Pedro Lourenço |
| Иллюстратор | Sebastian Pattis |
| Retoucher | Zé Anderson |
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