Christophe de Jandin

MOONSHOT CONSEIL est une nouvelle génération d'agence qui se positionne comme un hub stratégique et d'agrégation d'expertises en communication.
Cette structure agile s'adresse aux annonceurs qui souhaitent être accompagnés par un pilote senior capable de gérer l'ensemble de la chaine de valeur : de la vision (plateforme de marque) à son exécution (création de contenus et articulation des supports on et off line) en sélectionnant les meilleurs talents extérieurs selon les sujets (création, édition, digital, media planning, pack, activation promo...)
MOONSHOT CONSEIL accompagne également les agences de communication globales et spécialisées en renfort stratégique et commercial.

Références :
Food et restauration : BPI : lavieauresto.fr
High tech : DAITEM, DIAGRAL, PNJ (cameras et drones)
Textile : LINVOSGES
Media : TLM

Accounts :
POINT P, KING JOUET, BEAUJOLAIS, MEGEVE, POINT S, NOUVEAUX BIJOUTIERS, SAINT GOBAIN, B&B, FLORETTE, ROCHE, BOIRON, INTERFLORA

Missions: Develop the company growth throughout talent management & new business. Generate high strategic and creative value among top 10 clients.

Achievements (examples)
- Reach 3,5 M€ of profit margin.
- New 360° communication program for Megève : new website and social media (+100 000 fans in 1 year), night launch event (5000 people involved), “travel diary” editions with artists to renew traditional magazines…
- e-commerce development for Roche&Bobois (mobile application and VR purchasing tools).
- New international brand platform for Boiron and prospective creative tools.

Accounts :
OPEL (private and commercial vehicles, fleet), ACCOR (Etap Hotel, ibis, Novotel, Pullman), BRASSERIES KRONENBOURG (Kronenbourg, 1664, Grimbergen, Carlsberg), SPEEDY, PHILIP MORRIS (Philip Morris, Chesterfield, Interval), LG (smartphones, TV, home entertainment, household appliances)

Missions :
- Clients consulting (top management: Marketing/communication Director and MD) in marketing and brand strategies (brand platforms, advertising, promotions…) ATL and BTL
- Production chain management (TV, print, radio, digital)
- Increase the scope of work / incomes

Awards : Silver prize in print for Opel at Cannes Lions Festival 2012 / Top Com Gold award for Opel in promotionnal category 2012

Achievements (examples) :
- Opel advertising management : adaptation of International campaigns, development of local advertising : 10 films, 25 radio campaigns, 50 prints per year
- Strategic recommendations for “Opel Enterprise” (repositioning)
- European brand content activations for ibis (TV, print and social media)

Accounts :
GAUMONT, NAMCO BANDAÏ, FRANCE TÉLÉVISIONS, LG

Missions :
set up and develop the “entertainment” subsidiary of Y&R (10 people)

Achievements (examples) :
- European launch of Ridge Racer Unbounded (racing video game) : website, trailers, gamers community activations, …
- Strategic consulting for LG web-connected TV (potential targets, brand partnerships, push branding…)
- Prospecting (Hatier, Julbo, Electro Dépôt…)

Achievements (examples) :
- Global positioning (marketing and advertising) of Novotel et Etap Hotel brands
- Retail animations for Speedy (450 point of sales, 4 activations/year)
- Cross-categories sustainable development campaigns for LG
- Advertising launch of 3D LG ranges (Smartphones and TV screens)
- Marketing and communication launch of Interval roll your own tobacco (trade programs, pack design, point of sales materials)

Award : winner for the “Worldwide Best Advertising Campaign” for ibis (Tenor15 campaign)

Accounts : PROCTER & GAMBLE (Dash, Vizir), KELLOGG’S, CHARAL, FREE, FRANCE TELECOM, HEINZ, PETIT NAVIRE

Achievements (examples) :
- Advertising launch of internet service provider : Free
- Advertising saga campaigns for Dash and Vizir
- Corporate campaigns for Kellog’s (healthy diet and nutrition)
- TV and print campaigns for Charal to increase the trustworthy of the brand during the mad cow crisis