Banco de Crédito BCP - "A.I.dentical Fans"

TBWA\Peru

TBWA\Peru Lima, Peru

560

Бренд: Banco de Crédito BCP
Страна: Peru

Рекламодатель: Banco de Crédito BCP

Заголовок	A.I.dentical Fans
Агентство	TBWA\Peru
Кампания	A.I.dentical Fans
Рекламодатель	Banco de Crédito BCP
Бренд	Banco de Crédito BCP
Дата первой трансляции/Публикации	2023 / 11
Бизнес сектор	Банки, финансы, законодательство и страхование
История	Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base. BCP (Banco de Crédito del Perú), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. The campaign's initial idea stemmed from a question: Out of all the hyper-realistic images that Artificial Intelligence can generate, is it possible to find one that resembles one of the 30 million Peruvians? The answer was a resounding "Yes," and now, every Peruvian who resembles one of these Artificial Images has the chance to win double tickets for the upcoming match between the Peruvian soccer team and Venezuela on November 21st. The 'A.I.dentical Fans' campaign features 50 soccer fans of different genders and ages, all generated by Artificial Intelligence. These AI-generated fans are calling out to their real-world doppelgangers, inviting them to experience something they've never had the chance to before. The campaign is primarily run on social media and involves well-known soccer influencers. "We recognize the increasing popularity of Artificial Intelligence and saw the opportunity to use it in a unique way that hasn't been explored before. This initiative was born from that vision, leveraging AI as a tool to put true Peruvian soccer fans in the spotlight, allowing them to support their team at the National Stadium of Peru," stated Christian Borja, BCP's Brand Strategy Manager. Every BCP client can participate by visiting www.viabcp.com/laconvocatoria, selecting the AI-generated image that resembles them and providing their personal details. The contest will conclude on November 16th at 3 pm, with the winners announced on BCP's social media channels.
Тип медиа	Продвижение и события
Длина	34 seconds
Рынок	Peru
Больше информации	https://www.viabcp.com/laconvocatoria
Brand Strategy Manager	Christian Borja
Менеджер по маркетингу	Anna Lenka Jáuregui
Менеджер по рекламе	André Lesevic
Менеджер по рекламе	Pierina Baldovino
Исполнительный креативный директор	Fernando Zagales
Исполнительный креативный директор	Juan Mesz
Креативный директор	Kevin Contreras
Креативный директор	Daniel Saavedra
Креативный директор	Victor Luna
Арт-директор	Kevin Contreras
Копирайтер	Victor Luna
Дизайн	Kevin Contreras
Главный исполнительный директор (CEO)	Pilar Dufour
Креативный вице-президент	Jorge Santibáñez
Вице-президент (ВП)	Jimena Gordillo
Директор бренда	Elizabeth Melis
Brand Executive	Wendy Grados
Директор цифрового формата	Iván Quiñones
Исполнительный продюсер	Olenka Nue
Редактор	Carlos Quispe
Послепроизводственный этап	Carlos Quispe