| Заголовок | Euro 2020: England V Denmark |
| Агентство | Pulse Creative |
| Кампания | Euro 2020 |
| Рекламодатель | News Corp UK |
| Бренд | The Sun |
| Дата первой трансляции/Публикации | 2021 / 7 |
| Бизнес сектор | Газеты, журналы, книги |
| История | THE sneaky Danes tried to catch out The Sun with a surprise raid but unlike old English King Ethelred The Unready we were, um, ready. Danish red-top B.T. took out an advert in this newspaper which shows a horde of angry-looking Vikings in front of their white on red flag with the caption: “We’re coming home.” But their stunt spectacularly backfired as we launched a swift counter-strike and placed a full page advertisement in their paper. Our advert — using Danish bacon shaped as an England flag — says: “We’re having you for breakfast.” B.T. was glorifying the Viking raids which started in the late 8th Century and terrorised England for 300 years. Many English kings — including the hapless Ethelred who ruled from 978 to 1013 — were chastised for being unable to put a defence up against them. Meanwhile, The Sun’s soothsaying wonder pooch yesterday backed England to bring home the bacon. Cockapoo Willow has correctly predicted all but one of England’s matches. She munched on Bratwurst ahead of the 2-0 win over Germany and snacked on a chicken Kiev as we thumped Ukraine 4-0. And she’s been homing in on a rasher or two in Baildon, West Yorks, before tonight’s clash. |
| Тип медиа | Газета |
| Marketing Director The Sun | David Sandall |
| Креативная команда | Russell Ramsey |
| Креативная команда | Rob Welch |
| Креативная команда | Tom Atkinson |
| Дизайнер | Matt Hunt |
| Artworking | Sam Walsh |
| Главный управляющий | Benedict Pringle |
| Управляющий директор | Jim Dyer |
| Senior Account Director | Keith Drewrey |
| Media Lead | Jim Vander Meersch |
| Медиа-планировщик | Will McAvoy |
| Медиа-планировщик | Altima Listopad |
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