Закупщик художественного оформления
at
Picsprod Visuals
Boulogne-Billancourt, France
| Заголовок | This Is Not Consent 1 |
| Агентство | TBWA\PARIS |
| Кампания | Consentement |
| Рекламодатель | Handsaway |
| Бренд | Handsaway |
| Дата первой трансляции/Публикации | 2020 / 2 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Together against sexual assaults |
| философия | To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018). In front of aggression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable. Facing this plague, the HandsAway association, which fights against gender and sexual violence on the streets and transport, continue his fight. After denouncing the primary mechanisms of some men with his movie « Bande de bites » or highlighting the impact of certain words with « le Poids des mots », this time HandsAway decided to tackle these anti-liberterian ideas. For this campaign, HandsAway and its agency TBWA\Paris therefore wanted to praise women freedom. The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation as or an element legitimizing an aggression or sexist remarks – as is the case today as these few testimonies posted on Handsaway’s application translate: “I was walking, I was wearing my skirt when a guy driving a car stopped and said to me « Do you give blowjobs ? Dirty whore », « Hey miss, pretty skirt... Yeah bitch" … |
| Тип медиа | Печать |
| Специалист по работе с заказчиками | Alma Guirao |
| Специалист по работе с заказчиками | Lucile Dupuy |
| Agency Manager | Jonathan Serog |
| Agency Manager | Julia Montagu |
| Исполнительный креативный директор | Benjamin Marchal |
| Исполнительный креативный директор | Faustin Claverie |
| Арт-директор | Morgane Alexandre |
| Арт-директор | Sébastien Skrzypczak |
| Закупщик художественного оформления | Carine Galluffo |
| Фотограф | Shelby Duncan |
| Продакшн Студия | 1718 Paris |
Больше работы
СМОТРЕТЬ ВСЕCélébrons les artisans
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This Is Not Consent 7
- БРЕНД:
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- АГЕНТСТВО:
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This Is Not Consent 6
- БРЕНД:
- Handsaway
- АГЕНТСТВО:
- TBWA\PARIS
This Is Not Consent 5
- БРЕНД:
- Handsaway
- АГЕНТСТВО:
- TBWA\PARIS
This Is Not Consent 4
- БРЕНД:
- Handsaway
- АГЕНТСТВО:
- TBWA\PARIS
This Is Not Consent 3
- БРЕНД:
- Handsaway
- АГЕНТСТВО:
- TBWA\PARIS
This Is Not Consent 2
- БРЕНД:
- Handsaway
- АГЕНТСТВО:
- TBWA\PARIS
Macumba
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- АГЕНТСТВО:
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Laser Game
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- McDonald's
- АГЕНТСТВО:
- TBWA\PARIS