| Заголовок | Fiat 500 Abarth 'Race' |
| Агентство |
Publicis Sapient
|
| Кампания |
Fiat 500 Abarth
|
| Рекламодатель |
Fiat
|
| Бренд |
Fiat
|
| Дата первой трансляции/Публикации |
2012 / 5
|
| Продукт |
500 Abarth
|
| Бизнес сектор | Легковые автомобили
|
| История | For the first time in the United States, FIAT was releasing it's premium performance model, the Abarth. While an ongoing digital campaign had been building buzz for the Abarth online, the time neared for the Abarth to be publicly available in FIAT showrooms. |
| философия | SapientNitro was asked to create a set of films that would continue the buzz around the brand and lead interested people to a new, content-rich website, or to dealerships to purchase the car.In Europe, the Abarth has a notable racing pedigree – something the US market did not know. So, the web films produced also serve to introduce to Americans to the the idea that The Abarth is a serious performance car. |
| Результат | Three digital spots were filmed in and around Las Vegas – in the desert, on the racetrack, and the Las Vegas strip - a perfect logical and emotional backdrop for the performance car they call The Scorpion. The films now take the viewers one step further in the journey by featuring the Abarth in it's full-out high-octane action mode. This was to provide a bridge from the awareness generation stage, to the sales generation stage and enlist customers by showing the amplified side of the FIAT 500 Abarth. |
| Тип медиа |
Веб-фильм
|
| Больше информации | http://www.fiatusa.com/abarth/ |
| Agency |
SapientRazorfish
|
| Продюсер |
Mike Diaz
|
| Редактор |
Javier Urquiza
|
| Дизайнер |
Alex Marzo
|
| Арт-директор |
Antonio Caballero
|
| Копирайтер |
Rick Abbott
|
| Арт-директор |
Frank Gomez
|
| Анимация |
Alex Roses
|
| Стратегический планировщик |
Sam Joseph
|
| Креативный директор |
Alejandro Mendoza
|
| Креативный директор |
Jake Wheeler
|
| Исполнительный креативный директор |
Boris Stojanovic
|
| Менеджер программы |
Adam Lauer
|
| Директор рабочей группы клиента |
Alan Clisch
|
| Директор рабочей группы клиента |
Tom Cote
|
| Главный креативный директор |
Gaston Legorburu
|