Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Премии

718

Бренд: Leo Burnett Toronto
Страна: Canada

Рекламодатель: Leo Burnett Toronto

Заголовок	Irrefusable Invites
Агентство	Leo Burnett Toronto
Кампания	Irrefusable Invites
Рекламодатель	Leo Burnett Toronto
Бренд	Leo Burnett Toronto
Дата первой трансляции/Публикации	2022
Бизнес сектор	Рекламные агентства
История	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Тип медиа	Прямой маркетинг
Продакшн Студия	EPC Graphics
Продакшн Студия	Flash Reproductions
Продакшн Студия	Rootree
Креативный директор	Kohl Forsberg
Продюсер	Gord Cathmoir
Ассоциированный креативный директор	Natee Likitsuwankool
Ассоциированный креативный директор	Appanna Chetranda
Директор по стратегии	Tahir Ahmad
Главный креативный директор	Lisa Greenberg
Главный креативный директор	Steve Persico
Managing Director Account Management	Natasha Dagenais
Президент	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong