| Заголовок | Pepperoni Hug Spot |
| Brief | A fictional Pepperoni Hug Spot commercial generated by AI was taking the internet by storm, using elements that looked eerily similar to Pizza Hut – the iconic red roof, pan pizza, and even the Pizza Hut font.We engaged our audience to answer the question “should we build this for real?” The answer was a resounding yes. We moved swiftly to re-brand our social pages to Pepperoni Hug Spot, we converted one of our Toronto locations into a Pepperoni Hug Spot complete with exterior/interior signage and employee shirts & caps, we developed new packaging for our fictional pizza turned real, and of course we created a limited-time Pepperoni Hug pizza itself to be available in-store.When AI imitates Pizza Hut, Pizza Hut imitates AI. We tapped into AI and brought the brand to Gen-Z culture. |
| Агентство |
Leo Burnett Toronto
|
| Кампания |
Pepperoni Hug Spot
|
| Рекламодатель |
Yum! Brands, Inc.
|
| Бренд |
Pepperoni Hug Spot
|
| Дата первой трансляции/Публикации |
2023 / 5
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| Бизнес сектор | Продукты питания
|
| История | When AI imitates Pizza Hut, Pizza Hut imitates AI. The viral AI-generated ad called "Pepperoni Hug Spot" borrowed from Pizza Hut, so they decided to do one thing AI couldn't. They rebranded into Pepperoni Hug Spot and brought the AI pizza to life. |
| Тип медиа |
Анализ ситуации
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| Президент |
Ben Tarr
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| Главный креативный директор |
Raymund Co
|
| Главный креативный директор |
Steve Persico
|
| Главный креативный директор |
Lisa Greenberg
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| Управляющий директор |
Natasha Dagenais
|
| Директор по стратегии |
Tahir Ahmad
|
| Креативный директор группы |
Ryan Lawrence
|
| Арт-директор |
Danielle Zablocki
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| Директор по дизайну |
Marcelo Hong
|
| Директор стратегической группы |
Pooja Beri
|
| Group Account Director |
Scott Lyons
|
| Производство |
Fuze Reps
|
| Директор |
Arash Moallemi
|
| Исполнительный продюсер |
Nicole Gomez
|
| Оператор-постановщик |
Arash Moallemi
|
| Исполнительный продюсер |
Gord Cathmoir
|
| Исполнительный продюсер |
Janice Rebelo
|
| Редактор |
Jeff Poremba
|
| Графики движения |
Dan Purdy
|
| Управляющий производством |
Bill Ing
|
| Средства массовой информации (сторона агентства) |
Wavemaker
|
| Group Account Director |
Colleen Kelly
|