Заголовок | Superformula to Fight Cancer |
Агентство | J. Walter Thompson Brazil |
Кампания | Superformula to Fight Cancer |
Рекламодатель | Hospital A.C.Camargo Cancer Center |
Бренд | Hospital A.C.Camargo Cancer Center |
Posted | Июнь 2013 |
Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги |
История | JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment: |
Проблема | Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. |
Результат | An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Ricardo John |
Арт-администратор | Fabio Simoes |
Креативный директор | Hernán Rebaldería |
Креативный директор | Santiago Dulce |
Арт-директор | Guilherme Sakosigue |
Копирайтер | Fabio Ozorio |
Специалист по работе с заказчиками | Luciana Rodrigues |
Специалист по работе с заказчиками | Yves Rodrigues |
Планировщик счета | Fernand Alphen |
Планировщик счета | Isabella Mulholland |
Планировщик счета | Stella Pirani |
Медиа-планировщик | Aline Moda |
Медиа-планировщик | João Dabbur |
Медиа-планировщик | Andrez Sanchez |
Руководитель рекламодателя | Adriana Seixas Braga |
Руководитель рекламодателя | Luciana Del Nero |
Закупщик художественного оформления | Paula Ferrari |
Графика | Flavio Schaefer |
Графика | Flavio Colella |
Продакшн Студия | Vetorzero |
Исполнительный продюсер | Eliza Flores |
Директор | Andre Sernaglia |
Директор | Marcelo Fahd |
Иллюстрация | Marcelo Fahd |
Иллюстрация | Felipe Kimio |
Иллюстрация | Fernando Ricciopo |
Анимация | Fernando Ricciopo |
Послепроизводственный этап | Fernando Ricciopo |
Послепроизводственный этап | Marcelo Akira |
Директор | Gualter Pupo |
Редактор | Ricardo Mehedff |
Производство аудиофонограмм | Shuffle |
Advertiser's Supervisor | Irlau Machado Filho |
Продакшн Студия | Hungry Man |
Послепроизводственный этап | Hungry Man |