| Заголовок | Filhos do Rock |
| Агентство | FCB Brasil |
| Кампания | Filhos do Rock |
| Рекламодатель | Sky |
| Бренд | Sky |
| Posted | Июнь 2012 |
| Бизнес сектор | Кабельное/Услуги спутниковой связи |
| История | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations |
| философия | Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio |
| Проблема | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. |
| Результат | Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket. |
| Тип медиа | Другие |
| Закупщик художественного оформления | Tina Castro |
| Арт-директор | Adriano Alarcon |
| Звукорежиссер | Play it Again |
| Иллюстратор | Indio San |
| Арт-директор | Rodrigo L. Rodrigues |
| Креативная команда | Ricardo Martin Neto |
| Креативная команда | Ricardo John |
| Креативная команда | Rodrigo L. Rodrigues |
| Креативная команда | Mauricio Diament |
| Креативная команда | Carlos Santos |
| Креативная команда | Ader Moreira |
| Креативный директор | Benjamin Yung Jr |
| Креативный директор | Ricardo John |
| Креативный директор | Adilson Xavier |
| Копирайтер | Adriano Alarcon |
| Фотограф | Leandro Teixeira |
| Медиа директор | Alexandre Ugadin |
| Медиа директор | Sandra Carvalho |
| Digital Creative Director | Mauro Ramalho |
| Фотограф | Marcia Ramalho |
| Менеджер по рекламе | João Paulo Marques |
| Менеджер по рекламе | Marcelo Miranda |
| Специалист по работе с заказчиками | Mauro Silveira |
| Специалист по работе с заказчиками | Marco Aymoré |
| Специалист по работе с заказчиками | Renata Velloso |
| Специалист по работе с заказчиками | Juliana Nascimento |
| Специалист по работе с заказчиками | Patricia Marinho |
| Специалист по работе с заказчиками | Pedro Fuhrer |
| Менеджер по рекламе | José Ricardo Gallian |
| Продакшн Студия | Gata Cine Produções Ltda |
| Планировщик счета | Pedro Cruz |
| Планировщик счета | Tatiana Weiss |
| Копирайтер | Ricardo Martin Neto |
| Копирайтер | Ricardo John |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Edgardo Pasotti |
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