Ikea - "Trapped in the 90s"

McCann Spain

McCann Spain Madrid, Spain

685

Заголовок	Trapped in the 90s
Агентство	McCann Spain
Кампания	IKEA 25 ANNIVERSARY "Trapped in the 90´s"
Рекламодатель	IKEA
Бренд	Ikea
Posted	Ноябрь 2022
Бизнес сектор	Бытовая техника, мебель и садоводство
История	IKEA arrived in Spain 25 years ago, and that moment marked the birth of a new generation who don’t know life without the brand: the IKEA natives.As a result of this insight, the strategy was key to demonstrate the impact IKEA has had on our homes. We picked six of these IKEA natives and invited them to take a horrific trip in time to the 1990s in the form of a reality show.In over 100 hours of filmed content, these Gen Zers had to survive a house with an explosive stove, heavy itchy blankets, rotary phones, smoky mirrors, and dim lights... But in this nightmare, there was a ray of hope—the “IKEA paradise,” where new products were given to those who won challenges, making their lives a little bit more comfortable.
Тип медиа	Digital
Главный креативный директор	Emiliano Gonzalez De Pietri
Креативный директор группы	Álvaro López
Креативный директор группы	Martín Subercaseaux
Арт-директор	Lorena Álvarez
Копирайтер	Agustina Lavignasse