| Заголовок | Food can’t be used to buy booze! Buy food - help the homeless. |
| Агентство | Tabasco |
| Кампания | Food can’t be used to buy booze! |
| Рекламодатель | Ukrainian Charity Fund "Social Partnership" |
| Бренд | Collecting foodstuffs for homeless |
| Дата первой трансляции/Публикации | 2013 / 2 |
| философия | It was decided to offer people support homeless not by means of financial aid but to directly buy products at supermarkets and give them to volunteers. We show a shot glass filled with buckwheat demonstrating the Message “Food can’t be used to buy booze!’’. |
| Проблема | Homeless need help but people are reluctant to give them money anticipating they would spend them for booze. |
| Результат | In a period of three days 250 people have donated 350 kg of products which allowed feeding 370 homeless. |
| Тип медиа | Печать |
| Creative Director | Alexander Smirnov |
| Associated Creative Director | Valentyn Minchuk |
| Арт-директор | Natalia Telitsyna |
| Копирайтер | Elena Krapivka |
| Designer | Sergey Zapara |
| Account manager | Veronika Velichko |
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