| Заголовок | Never Give Up On Going |
| Заголовок (оригинальный язык) | Wisdom & Obi |
| Агентство | Love Song |
| Кампания | Never Give Up On Going |
| Рекламодатель | Expedia, Inc. |
| Бренд | Expedia.com |
| Дата первой трансляции/Публикации | 2023 / 4 |
| Бизнес сектор | Онлайн-услуги в сфере путешествий и бронирования |
| История | Following a father and young son, the piece match-cuts the child’s hands running over a common beige carpet as he imagines the feeling of sand on the sunny beaches of Jamaica, his father’s childhood home. Inspired to show his son the place where he grew up, the boy’s father utilizes Expedia to make this goal a reality. The spot ends with the family in Jamaica creating new memories, experiencing what, before that moment, had only been a dream. |
| философия | Expedia’s newest campaign, “Never Give Up On Going,” illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emotional journeys to discover meaningful travel experiences. Known for her ability to evoke authentic, everyday intimacy with her performers while capturing it all with dynamic camera work, Love Song director Justyna Obasi delivers the touching film “Wisdom & Obi” as part of this series. The film strikes a personal note for Justyna: “It took me back almost thirty years ago when my mother decided to finally show me Nigeria. This is me; this is a familiar feeling.” Leading with empathy, the camera follows the characters as they grow, move through the story, and reveal more about themselves. Obasi speaks to the need for “Wisdom & Obi” to unfold organically, adding. “If we are not authentic enough, then we risk a cliché. These characters are not clichés.” Featuring believable characters and quotidian, humble design, Obasi’s naturalistic casting and production design choices drive home the emotional truth of the ad with ease. Emmy-nominated director Justyna Obasi studied as a visual artist before training to direct actors at the renowned National Film and Television School in Beaconsfield, UK. She has directed commercials for Adidas, Google, and Meta, as well as many music videos and narrative films. |
| Тип медиа | Digital |
| Длина | |
| Продакшн Студия | Love Song |
| Директор | Justyna Obasi |
| Управляющий партнер | Kelly Bayett |
| Partner | Daniel Wolfe |
| Исполнительный продюсер | Deannie O’Neil |
| Продюсер | Nicole Powell |
| VFX/Post Production | Trafik |
| Колорист | Mark Gethin |
| Ассистент по цвету | Nate Seymour |
| Продюсер пост-производства | Greer Bastiche |
| Executive Post Producer | Megan Lang Bice |
| VFX Supervisor | Benji Davidson |
| Художник огня | Jacob Goldberg |
| Художник огня | Markis Lazarre |
| Продюсер пост-производства | Charlotte Preuss |
| Executive Post Producer | Karena Ajamian |
| Редакционная компания | Exile Editorial |
| Редактор | Shane Reid |
| Управляющий партнер | CL Kumpata |
| Редакционный продюсер | Ashley Bauchman |
| Редакционный продюсер | Dylan Majerus |
| Редактор | Nate Gross |
| Заместитель редактора | Jonathan Rogers |
| Руководитель производства | Michael Miller |
| Исполнительный продюсер | Jennifer Locke |
| Music / Sound Design | Barking Owl |
| Музыкальный креативный директор | Kelly Bayett |
| Звукорежиссер | Gus Koven |
| Смешивание | AJ Murillo |
| Assistant Engineer | Beau Manning |
| Звукорежиссер | KC Dossett |
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