Заголовок | Domino's Idents |
Агентство | VCCP |
Кампания | Channel 4 & ITVX Idents |
Рекламодатель | Domino's Pizza |
Бренд | Domino's |
Дата первой трансляции/Публикации | 2023 / 8 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | Domino’s, the UK’s most loved pizza delivery company, has today launched its latest video-on-demand campaign for its longstanding sponsorships with Channel 4 and ITVX. The new TV sponsorship campaign was devised by VCCP London, Domino’s strategic creative agency and puts its famous sonic branding at the heart of the creative for the very first time. The comic 15” and 5” idents feature different scenes from classic TV and film genres - from wildlife documentaries to crime drama, horror to romance, with each creative mirroring the genre the viewer is about to watch. However, there is a twist as the authentic genres are subverted by the rug-pull of the characters’ real desire...for a Domino's. This is exemplified by the insertion of the Domin-oh-hoo-hoo yodel, now in its third year, and with 93% recognition within the UK |
Тип медиа | Телевидение |
Длина | |
Агентство | VCCP |
Медиа-агентство | Havas Media Network UK |
Медиа-агентство | Havas Play |
Менеджер по рекламе | domino |
Веб-программирование | domino |
Продакшн Студия | MJZ |
Директор | Steve Ayson |
Оператор-постановщик | Tom Townend |
Продюсер | Amy Appleton |
Управляющий производством | Lucy Tate |
Художник-постановщик | Tamás Pataki |
Управляющий директор | Lindsay Turnham |
Креативная команда | Ben Evans |
Креативная команда | Adam Sears |
Продюсер | Frankie Burwell-Wright |
Broadcast Affairs | Julia Matthews |
Broadcast Affairs | Alexia Collins |
Начальник планирования | Ross Cameron |
Assistant Producer | Tuesday Birmingham |
Директор по дизайну | Adam Edwards |
Редактор | Mark Edinoff |
Продюсер | Frankie Elster |
Звук | King Lear |
Звукооператор | Jack Sedgwick |
Продюсер | Suzy MacGregor |
Post | Rascal Stockholm |
Спецэффекты / видеоэффекты | Kalle Lundberg |
Колорист | James Bamford |
Руководитель 2D | Kalle Lundberg |
3D Lead | Adam Ahlgren |
Продюсер | Jasmine Lewis-Humphrey |
Продюсер | Amy Humphrey |
Colour Producer | Jai Durban |
Директор по маркетингу | Harry Dromey |
Менеджер кампании | Matt Reed |
Deputy Creative Director | David Masterman |
Управляющий партнер | Jessica Aspinall |
Директор рабочей группы клиента | Claire Fleet |
Директор рабочей группы клиента | Bella Johnson |
Senior Account Executive | Nathan Thomas |
Senior Account Executive | Natalina Robarts |
Исполнительный продюсер | Sally Archer |
Art | Scott Mitchell |
Designer | Bedi Akcan |
Design Lead | Rachael Hinge |
Creative Resource Manager | Yasmine Moridi |
Финансовый менеджер | Daniel Baban |
Legal | Shabazz Shillingford |
2D команда | Holly Maclean |
2D команда | Toby Aldridge |
Head of Brand | Emma Hackett |