| Заголовок | Maynards Archer |
| Агентство | VCCP |
| Кампания | Set The Juice Loose |
| Рекламодатель | Mondelez International |
| Бренд | Maynards Bassetts |
| Дата первой трансляции/Публикации | 2023 / 7 |
| Бизнес сектор | Леденцы |
| История | Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are. Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts. Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile. |
| Тип медиа | На открытом воздухе / вне дома |
| Медиа-агентство | Carat |
| Исполнительный креативный директор | Darren Bailes |
| Креативная команда | Daniel Glover-James |
| Joint Head of Planning | Nicky Vita |
| Креативный директор | David Masterman |
| Креативная команда | Elias Torres |
| Менеджер по рекламе | Elise Burditt |
| Senior Producer | Doris Tydeman |
| Креативная команда | Adam Taylor-Smith |
| Коммерческий директор | Matt Smith |
| Planning Director | Ollie Latham |
| CGI | David McLeod |
| Специалист по работе с заказчиками | Matt Reed |
| Integrated Project Director | Jon Dewart |
| Креативная команда | Steven Yeates |
| Директор рабочей группы клиента | Anna Fotheringham |
| Бренд-менеджер | Anna Ulrich |
| Client Director | Alice Millar-Durrant |
| Client Account Director | Patrick Gorman |
| Planning Manager | Jonathan Kriening |
| Делопроизводитель | Hugo Cadman |
| CGI | Bernstein & Andruiili |
| Самораскрывающийся архив | Strings & Tins |
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