Congresso em Foco - "Trending Botics"

FCB Brasil

FCB Brasil São Paulo, Brazil

Премии

5551

Бренд: Congresso em Foco
Страна: Brazil

Рекламодатель: Congresso em Foco

Заголовок	Trending Botics
Агентство	FCB Brasil
Кампания	Trending Botics
Рекламодатель	Congresso em Foco
Бренд	Congresso em Foco
Дата первой трансляции/Публикации	2018 / 9
Бизнес сектор	Газеты, журналы, книги
История	According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
Проблема	Brazil’s 2018 presidential election would be the first in which social media would have more influence than “traditional media,” due both to the exponential growth of users and the prohibition against businesses donating to campaigns, which sharply reduced the funds available to them. That’s why, by mixing an algorithm that identifies bots with Twitter’s Streaming API, we developed this platform that searched tweets on Twitter in real time and conducted daily analyses of the data gathered.
Результат	At the end of 2018 election our platform has analyzed more than 132 million tweets. Over 173,000 bots were found. These bots had posted more than 4.5 million tweets. The president elect – coincidently or not – was the candidate most mentioned by the bots, in more than 3.1 million tweets. And the activity of bots has dropped sharply, while the Congresso em Foco’s website had its biggest audience in a single month, with more than 5,5 millions unique visitors.
Тип медиа	Веб-сайт
Больше информации	www.trendingbotics.com.br
Главный креативный директор	Joanna Monteiro
Исполнительный креативный директор	Fabio Simões "Simon"
Креативный директор	Marco Monteiro
Креативный директор	André Pallú
Копирайтер	Leonardo Marçal
Арт-директор	Antonia Zobaran
Арт-директор	Andre Vervloet
Арт-директор	Bruno Castellotti
Ассистент арт-директора	Pevê Azevedo
Творческий технолог	Marcelo Arteiro
Творческий технолог	Emerson Queiroz
Менеджер проекта	Suelen Mariano
Стратегия / Планирование	Bianca Reame
Approval Client	Sylvio Costa
Approval Client	Edson Sardinha
General Account Director	Elton Longhi
General Account Director	Anna Santanna
Специалист по работе с заказчиками	Rafael Cardoso
Ассистент исполнительного руководителя по учетной записи	Karoline Araújo