Jeep - "Jeep Code"

Publicis

Publicis Toronto, Canada

1311

Бренд: Jeep
Страна: Canada

Рекламодатель: Stellantis

Заголовок	Jeep Code
Агентство	Publicis
Кампания	Jeep Code
Рекламодатель	Stellantis
Бренд	Jeep
Дата первой трансляции/Публикации	2022 / 4
Бизнес сектор	Полный привод, SUV (полноприводной внедорожник)
философия	Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Тип медиа	Анализ ситуации
Длина	93 seconds
Главный креативный директор	Joanna Monteiro
Исполнительный креативный директор	Vinicius Dalvi
Креативный директор группы	Victor Yves
Креативный директор	Steven Turnbull
Копирайтер	Steve Muzzin
Director, Digital Advertising and Strategy	Anita Gillman
SVP, Brand Director	Bobby Malhotra
Group Account Director	David Langlois
Директор рабочей группы клиента	Richard Guy
Audio Creative Partner	Cristiano Pinheiro
Производство аудиофонограмм	Punch Audio
Sound Director	Cristiano Pinheiro
Звукорежиссер	Gustavo Guanaes
Звукорежиссер	Fernando Martinez
Исполнительный продюсер	Lili Aragoni
Продюсер	Fernanda Garroux
Медиа-агентство	STARCOM Canada
SVP, Media	Claus Burmeister
Director, Social	Bethany Castle
Director, Media Planning	Samantha Lacroce
Senior Social Specialist	Karin Polanco
Social Specialist	Kirsten Weaver
Social Coordinator	Michael Valente