| Заголовок | Sarah |
| Агентство | BBDO Paris |
| Кампания | You never know someone until you dance with them |
| Рекламодатель | Ubisoft |
| Бренд | Just Dance 2017 |
| Дата первой трансляции/Публикации | 2016 / 10 |
| Бизнес сектор | Видеоигры/Приставки |
| История | SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall. |
| философия | The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance? |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по рекламе | Guillaume Carmona |
| Менеджер по рекламе | Sophie Blandin |
| Менеджер по рекламе | Sébastien Ratto |
| Управляющий директор | Emmanuel Devezeaux de Rancougne |
| Директор рабочей группы клиента | Nicolas Carlotti |
| Стратегический планировщик | Nicolas Orsoni |
| Специалист по работе с заказчиками | Lucie Lavrard |
| Исполнительный креативный директор | Matthieu ELKAIM |
| Арт-директор | Benjamin Davidson |
| Копирайтер | James Gebler |
| Руководитель производства | Julien Sanson |
| Продюсер агентства | Morgane Bohn |
| Продакшн Студия | HENRY |
| Исполнительный продюсер | Jean-Luc Bergeron |
| Директор | Will Hoffman |
| Директор | Julius Metoyer |
| Оператор-постановщик | Laust Trier Mork |
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