| Заголовок | Napoleon |
| Агентство |
BBR Saatchi & Saatchi
|
| Кампания |
Napoleon
|
| Рекламодатель |
Ford Motor Company
|
| Бренд |
Ford Edge
|
| Дата первой трансляции/Публикации |
2014 / 11
|
| Бизнес сектор | Автотранспорт
|
| Слоган | Who you callin' tiny? |
| философия | Our idea in two words: Napoleon Bonaparte.Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,and the performance of the FORD EDGE Eco-Boost engine.Israeli men now know. Tiny is powerful!So who you callin' tiny? |
| Проблема | Common sense has it that larger engines are more powerful.That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter? |
| Тип медиа |
Печать
|
| Рынок | Israel |
| Исполнительный креативный директор |
Nadav Pressman
|
| CEO |
Yossi Lubaton
|
| Креативный директор |
Eran Nir
|
| Копирайтер |
Becky Malakov
|
| Арт-директор |
Ori Hasson
|
| VP Group Account Head |
Hagai Leeran
|
| Руководитель группы по связям с рекламодателями |
Alon Goldman
|
| Делопроизводитель |
Ori Ben-Dror
|
| Делопроизводитель |
Chen Halpern
|
| VP Production |
Dorit Gvili
|
| VP Strategic Planning |
Shai Nissenboim
|
| Стратегический планировщик |
Lora Goichman
|
| Иллюстратор |
Ido Hirshberg
|
| Photoshop Artist |
Yaniv Shahar
|
| Начальник службы регулирования движения |
Ronit Doanis
|
