Sarah Hofstetter

Sarah Hofstetter

Chief Executive Officer at 360i
New York, United States

Обо мне

Sarah Hofstetter is CEO of 360i US. Since joining the agency in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola and others connect with 250 million consumers every day. Brands turn to Sarah to help them transform marketing strategy, creative and overall communications by making them social and mobile by design. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation including Cannes, CLIO, FAB, New York Festivals, One Show and Shorty awards.


Sarah was named to Ad Age's 2013 "40 Under 40" and CableFAX's Digital Hot List, as well as honored as a "Social Media All-Star" by the Social Media Society. The Stevie Awards also honored her as one of its 2012 Female Advertising Executives of the Year. Sarah is frequently quoted in publications, including The Wall Street Journal, Advertising Age and The New York Times. Previously, she served as Senior Vice President of Brand Strategy & Emerging Media at 360i. Prior to joining 360i, Sarah was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent 10 years at Net2Phone, one of the world's first providers of VoIP technology. Sarah lives on Long Island with her husband and two children. 

Должности

Chief Executive Officer
360i
October 2013 - В настоящее время здесь (10 лет 6 месяцев)
President
360i
January 2012 - October 2013 (1 год 9 месяцев)
Senior Vice President, Brand Strategy & Emerging Media
360i
April 2005 - January 2012 (6 лет 9 месяцев)
As 360i's Senior Vice President of Emerging Media & Brand Strategy, Sarah oversees 360i's brand strategy team that develops emotional and rational connections between between brands & consumers. Under her leadership, 360i has developed industry leading practices that have helped cement its reputation as a leading "next generation digital agency," as pronounced by AdWeek, including social marketing and mobile, was recently named to Ad Age's A-List of top agencies, and in Fast Company's top 10 most innovative companies in marketing.
President and Founder
Kayak Communications, Inc.
January 2004 - April 2005 (1 год 3 месяца)
Kayak is a full-service strategic communications firm delivering comprehensive, goal-oriented programs that provide exceptional value to its clients. Kayak helps clients develop transaction-based relationships with their target markets. Through a multifaceted communications program, Kayak helps clients identify their target audiences, define and develop key messaging, and incrementally increase client awareness. The end result is transactions: product sales, event attendance, partnership overtures, or relationships with the capital markets.Specialties: Interactive Media, Technology, TelecommunicationsClients: 360i, Adobe, Bolt Media, XConnect
Senior Vice President
Net2Phone
December 1998 - January 2005 (6 лет 1 месяц)
Establish Net2Phone’s reputation as the de facto pioneer and leader in retail global VoIP services throughout the media and investment communities. Formulate and execute strategic corporate communications plans, including providing counsel to executive management team on full range of communications issues.Direct all corporate messaging for the company, including but not limited to: press releases, corporate literature, web site, annual report, quarterly investor conference calls.Manage public, analyst, investor and internal communications, resulting in unified, cohesive messaging to the media, Wall Street and employees regarding corporate strategy, products and services.Manage outside public relations firm.
CEO
New York, United States

Образование

BA

1993 - 1996 (3 года)

Подобные таланты

Jaimes Leggett
Chief Executive Officer
M&C Saatchi, Sydney
Mainardo de Nardis
Chief Executive Officer
OMD Worldwide
Bruno Lambertini
Chief Executive Officer (CEO)
Circus Marketing
Pim van Helten
Chief Executive Officer
DPDK Digital Agency
Bjarte Eide
Chief Executive Officer & Partner
M&C Saatchi Stockholm
Marco Scognamiglio
Chief Executive Officer, UK
Rapp
Rick Chiorando
Chief Executive Officer
Austin & Williams
James Townsend
Chief Executive Officer
Article Group

Создать профиль и стать членом Adforum

Начать