Заголовок | Bank on the Now |
Агентство | Broken Heart Love Affair |
Кампания | Bank on the Now |
Рекламодатель | CIBC |
Бренд | Simplii Financial |
Дата первой трансляции/Публикации | 2023 / 6 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
Слоган | START YOUR ENGINES |
философия | Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.” |
Тип медиа | На открытом воздухе / вне дома |
Длина | |
Менеджер по рекламе | Tammy Sadinsky |
Менеджер по рекламе | Christy Clem |
Менеджер по рекламе | Ibad Abasi |
Менеджер по рекламе | Maria Albi |
Менеджер по рекламе | Amba Ramgoolam |
Главный креативный директор | Carlos Moreno |
Директор по стратегии | Jay Chaney |
SVP Strategy | Kristy Pleckaitis |
Креативный директор | Jordan Hamer |
Creative Director/ art director | Spencer Ryan |
Арт-директор | Fabio Siqueira |
Копирайтер | Jordan Hamer |
Копирайтер | Frank Megna |
Дизайнер | Rasna Jaswal |
Дизайнер | Mark Neil Balson |
VP Client Success | Ravi Singh |
Директор рабочей группы клиента | Carlos Game |
Руководитель группы по связям с рекламодателями | Alexandra Kotschorek |
Руководитель группы по связям с рекламодателями | Vipandeep Singh |
Account Coordinator | Sweetha Mahendran |
SVP, Executive Producer | Erica Metcalfe |
Junior Producer | Olivia Cousineau |
Продакшн Студия | Colossale |
Директор | Jodeb |
Исполнительный продюсер | Vlad Cojocaru |
Оператор-постановщик | Alexandre Nour Desjardins |
Продюсер | Samuel Caron |
Художник-постановщик | Susan Macquarrie |
Костюмы / Стилист | Amanda van der Siebes |
Управляющий производством | Nicolas Derube |
Кастинг | Ginette D’Amico Casting |
Casting Director | Ginette D’Amico |
Редакционная компания | Saints Editorial |
Executive Post Producer | Michelle Rich |
Редактор | Mark Paiva |
Заместитель редактора | Nick Coleman |
Покраска | The Vanity |
Художник по видеоэффектам | Sean Cochrane |
Колорист | Andrew Exworth |
Executive Producer Color | Stephanie Pennington |
Продюсер по цвету | Katie Methot |
Audio House | Berkeley |
Music Composer / Audio Director | Jared Kuemper |
Исполнительный продюсер | Tyna Maerzke |
Sound Design and Mix | Jared Kuemper |
Медиа-агентство | MediaCom Canada |
PR-агентство | Pomp and Circumstance |
Multicultural Agency | Barrett & Welsh |
CRM | Performance Art |