Заголовок | Big Picture |
Агентство | Tugboat |
Кампания | Solution for you |
Рекламодатель | Fuji Xerox Co. |
Бренд | Fuji Xerox |
Дата первой трансляции/Публикации | 2012 / 11 |
Бизнес сектор | Компьютеры для бизнеса, рабочие станции и серверы |
История | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
философия | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
Проблема | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
Тип медиа | Телевидение |
Директор | KOSAI |
Креативный директор | Taku Tada |
Исполнительный креативный директор | Yasumichi Oka |
Продакшн Студия | Tohokushinsha Film Corporation |
Продюсер | Takashi Aso |
Продюсер | Marc Bedia |
Продюсер | Pere Cavanilas |
Продюсер | Hiroazu Hori |