Royal Navy - "Raj’s Story"

Engine UK

Engine UK London, United Kingdom

Премии

2583

Это объявление является частью "ACT Responsible Collection"

Бренд: Royal Navy
Страна: United Kingdom

Рекламодатель: Royal Navy

Заголовок	Raj’s Story
Агентство	Engine UK
Кампания	Raj’s Story
Рекламодатель	Royal Navy
Бренд	Royal Navy
Дата первой трансляции/Публикации	2021 / 9
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
История	The film shows Lt. Raj tying his turban before a parade and reflecting on his childhood. It tells the story of how he drifted away from his Sikh culture as a boy and then, to the disapproval of his family, joined the Royal Navy. In a voiceover, Raj says that the sense of belonging he found in the Royal Navy helped him to rediscover pride in where he came from and claim back his Sikh identity.
философия	The Royal Navy is launching a powerful new TV recruitment campaign focussing on the complexities of cultural identity in the UK. The ad, created by agency Engine Creative, called ‘Raj’s Story’, tells the story of Lt. Raj, a serving Naval officer in the Submariner service, and explores his childhood growing up between two cultures in West London. It was runner-up in the Channel 4 diversity competition, which focused on the authentic portrayal of UK BAME cultures. The 60-second film, which runs for two weeks from 6th September on C4 and 4OD, takes a subtle twist on the “Made in the Royal Navy” campaign created by Engine Creative, which shows how the Royal Navy has helped individual recruits become the best version of themselves. The latest execution featuring Raj explores how difficult it can be to understand your own identity growing up as an ethnic minority in the UK, stuck between cultures. But shows that the sense of belonging found in the Royal Navy can help you discover pride in who you are.
Тип медиа	Телевидение
Длина	60 seconds
Редакционная компания	Tenthree
Главный креативный директор	Billy Faithfull
Арт-директор	Hugo Isaacs
Копирайтер	Chris Da Roza
Управление аккаунтом	Ed Norrington
Управление аккаунтом	Chris Moger
Управление аккаунтом	Harriet Lewis
Head of Film	Melody Sylvester
Продюсер агентства	Bradley Woodus
Продюсер агентства	Georgina Moxey
Senior Strategist	Rebecca Zhang
Продакшн Студия	Familia
Директор	Sasha Nathwani
Продюсер	Cambell Beaton
Редактор	Steven Dunn
Музыка	Tin Drum Music
Композитор	Brendan Void
Оператор-постановщик	Hunter Daly
Media Planning	Wavemaker UK
Закупка времени в средствах рекламы	Manning Gottlieb OMD