Green Flag - "Only the best get the Green Flag"

Engine UK

Engine UK London, United Kingdom

2528

Бренд: Green Flag
Страна: United Kingdom

Рекламодатель: Direct Line

Заголовок	Only the best get the Green Flag
Агентство	Engine UK
Кампания	Only the best get the Green Flag
Рекламодатель	Direct Line
Бренд	Green Flag
Дата первой трансляции/Публикации	2022 / 5
Бизнес сектор	Страхование
философия	Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning highlighting its high standards and demonstrating why a carefully curated network of skilled mechanics enable the brand to offer the best service to its customers. Created by Engine Creative, the ‘Only the best get the Green Flag’ campaign lands on 13th May on TV, VOD and online. The new brand positioning reinforces the origins of the Green Flag network, set up 50 years ago with local, skilled mechanics delivering excellent service at the heart of its proposition. This point of difference is reflected in the campaign: garage mechanics are put to the test to meet a stringent set of criteria before joining Green Flag, showing it’s the quality of the network that matters. The 30-second humorous advert brings these criteria to life in the distinctive Green Flag tone of voice. Created in the style of an Olympic hurdles event, various garages are seen vying for a coveted place on the Green Flag network, by racing against each other to repair a broken-down car and showcasing the exacting skill, knowledge and expertise required. The advert ends with the message ‘Only first-rate rescuers get to join our local breakdown network. ‘Only the best get the Green Flag’. This brand platform will evolve as the Green Flag business grows.
Тип медиа	Телевидение
Длина	30 seconds
Звуковой дизайн компании	Wave Studios
Главный креативный директор	Billy Faithfull
Креативный директор	Katy Hopkins
Арт-директор	Charlotte Watmough
Копирайтер	Holly Fallows
Директор по стратегии	Gen Kobayashi
Head of Strategy	Georgina Murray-Burton
Planner	Alpesh Patel
Управление аккаунтом	Nick Pawlak
Управление аккаунтом	Sally Heiser
Управление аккаунтом	Stephen Rowe
Продюсер агентства	Laura Melville
Фотограф	Daniel Lewis
Продакшн Студия	Blink Productions
Директор	Big Red Button
Исполнительный продюсер	Paul Weston
Продюсер	Emily Atterton
Редактор	Saam Hodivala
Редакционная компания	Shift Post
Продюсер пост-производства	James Beck
Звукорежиссер	Ben Gulvin