Заголовок | The book that can't wait |
Заголовок (оригинальный язык) | El libro que no puede esperar |
Агентство | FCB&FiRE |
Кампания | The Book That Can't Wait |
Рекламодатель | Eterna Cadencia Publisher & Bookstore |
Бренд | Eterna Cadencia Publisher & Bookstore |
Posted | Май 2012 |
Бизнес сектор | СМИ, издательство и производство |
История | Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones. |
Тип медиа | Анализ ситуации |
Other | Papelera Palermo |
Продюсер агентства | Gabriel Lancioni |
Директор | Santi Idelson |
Директор | Julián Castro |
Директор | Alejo Rosemberg |
Продюсер Продакшн Студии | Lila Romero |
Продакшн Студия | Gloria Films |
Дизайнер | Javier Agena Goya |
Дизайнер | Lulo Calió |
Продюсер | Diego Huesca |
Арт-директор | Javier Agena Goya |
Копирайтер | Lucas Bongioanni |
Креативный директор | Lulo Calió |
Исполнительный креативный директор | Javier Campopiano |