Ocado - "Cleaning Range & Fruit & Veg"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

3427

Бренд: Ocado
Страна: United Kingdom

Рекламодатель: Ocado

Заголовок	Cleaning Range & Fruit & Veg
Агентство	St. Luke’s Communications
Кампания	Ocado Own Range
Рекламодатель	Ocado
Бренд	Ocado
Дата первой трансляции/Публикации	2021 / 9
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
Слоган	There's an Ocado Just for You
История	The TV ad shows an Ocado delivery van adapted into an amphibious vehicle, travelling along a canal and delivering window spray to a barge, with a voiceover saying: ‘Our cleaning essentials at a tidy price. Your home, shipshape’. The spot continues with a vegetable delivery ‘at pocket-friendly prices’ to a busy family, enabling them to cook their ‘house special’ meal.
философия	Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Outsider
Редакционная компания	Final Cut
Звуковой дизайн компании	Jungle Studios
Менеджер по рекламе	Lisa McDowell
Менеджер по рекламе	Sarah Emerson
Менеджер по рекламе	Alicia Clarke
Менеджер по рекламе	Alex Locke
Главный креативный директор	Alan Young
Творческий партнер	Julian Vizard
Арт-директор	Joanne Boyle
Копирайтер	Matt Harvey
Директор по стратегии	Dan Hulse
Agency Planner	Tara Ellis
Продюсер агентства	Davina Hickson
Коммерческий директор	Emily Gill-Heginbotham
Senior Account Director	Olive Logue
Senior Account Director	Samantha Cowley
Senior Account Manager	Maisie LaCosta
Специалист по работе с заказчиками	Hope Shooter
Делопроизводитель	Sam Everett
Директор	Chris Balmond
Продюсер	Steve Elgar
Редактор	Suzy Kearney
Послепроизводственный этап	Nineteentwenty
Оператор-постановщик	Theo Garland
Producer & Project Manager	Georgie Moran
Photography & Retouching	Jonathan Kennedy
Стилист продуктов питания	Vicki Smallwood
Sound FX	5A Studios
Дизайнер	Tod Butler
Дизайнер	Dan Forde
Motion & Animation	John Peter
Digital	Curious Productions
Social Media Agency	Tag
Media planning/buying	Hearts & Science, MMC
Digital Data Planning and Buying	m/SIX