Leaf forward - "Pass the bill"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Премии

2678

Это объявление является частью "ACT Responsible Collection"

Бренд: Leaf forward
Страна: Canada

Рекламодатель: Leaf forward

Заголовок	Pass the bill
Агентство	Rethink Communications Inc.
Кампания	Pass the bill
Рекламодатель	Leaf forward
Бренд	Leaf forward
Дата первой трансляции/Публикации	2019
Бизнес сектор	Розничная торговля, дистрибуция и рестораны
История	On October 17th, 2018, Canada officially became the second ever nation to legalize recreational cannabis in the world. As the country’s largest cannabis incubator, Leaf Forward teaches businesses how to grow in a changing landscape—that’s why they wanted to celebrate this historic occasion, not just with their clients, but with the entire nation. So we created a smokable version of the legalization bill. Introducing, Pass The Bill: all 90,659 words of the legal document, printed on ultra-thin rice paper using safe, smokable, non-toxic ink, and packaged like official legislation.
философия	The long-awaited day to officially legalize cannabis in Canada has finally arrived, and Leaf Forward, Canada’s first and leading cannabis business accelerator, came up with the ultimate way to celebrate the passing of the bill. The organization created a limited supply of rolling papers printed with Bill C-45, the legalization bill that started it all. If Parliament passed the bill, shouldn’t cannabis enthusiasts be able to as well? The beautifully crafted packs contained all 152 pages of the full document, allowing enthusiasts to celebrate this momentous occasion, one joint at a time. The papers were printed using safe, non-toxic ink, sealed in packs that nod to official Canadian government documents. Leaf Forward is the global launchpad for early stage cannabis companies, providing cannabis focused businesses with mentorship, networking, and learning opportunities from successful leaders who have taken ideas and turned them into reality. Leaf Forward leverages its extensive network of entrepreneurs, industry experts, and senior leaders to foster and grow the canna-startup ecosystem preparing founders to pitch investors, raise money and take their business to the next level. Leaf invests in a small group of carefully selected cannabis startups who participate in a 12-week program where the startups work closely with the Leaf Forward team, industry leaders and subject matter experts to quickly develop their products and grow their businesses.
Тип медиа	Digital
Длина	49 seconds
Creative Director	Joel Holtby
Art Director	Skye Deluz
Writer	Kyle Simons
Producer	Narine Artinian
Photographer	Peter Andrew Lusztyk
Studio Artist / Typographer	Narine Artinian
Strategist	Hannah Newport
Strategist	Aliz Tennant
Account Services	Scott Lyons
Account Services	Sara Lemmermeyer