Canon - "Long Live Love"

FCB Chicago

FCB Chicago Chicago, United States

Премии

3375

Бренд: Canon
Страна: United States

Рекламодатель: Canon Inc.

Заголовок	Long Live Love
Агентство	FCB Chicago
Кампания	Long Live Love
Рекламодатель	Canon Inc.
Бренд	Canon
Posted	Июнь 2021
Бизнес сектор	Копиры
История	For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage.
Тип медиа	Анализ ситуации
Длина	134 seconds
Цифровое агентство	FCBX
PR-агентство	Current Global
Продакшн Студия	MediaMonks
Копирайтер	Kiku Gross
Главный креативный директор	Andrés Ordóñez
Креативный директор	Niels Sienaert
Креативный директор	Tim Schoenmaeckers
Исполнительный креативный директор	John Bleeden
Делопроизводитель	Bianka Kristen
Художественный продюсер	Karen Blatchford
Ассоциированный креативный директор	Alex Johnson
Director of Strategic Planning	Brian Asner
EVP, Branded Content and Entertainment	Juan Woodbury
EVP, Head of Experiential	Kim DeNapoli
Management Director	Katherine Fleiss
Senior Project Manager	David Eldred
VP, Creative Director	Jasmin Whitmore
VP, Director of Business Affairs	Jeff Cowie