Pacific Gas & Electric Company - "Climate Start"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

5232

Это объявление является частью "ACT Responsible Collection"

Бренд: Pacific Gas & Electric Company
Страна: United States

Рекламодатель: PG&E Corporation

Заголовок	Climate Start
Агентство	Venables Bell + Partners
Кампания	We can do this - PG&E
Рекламодатель	PG&E Corporation
Бренд	Pacific Gas & Electric Company
Дата первой трансляции/Публикации	2007 / 11
Продукт	Pacific Gas & Electric Company
Бизнес сектор	Производство энергии, сырье и минералы
Слоган	We can do this
История	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
философия	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Проблема	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Результат	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Тип медиа	Веб-фильм
Длина	80 seconds
Рынок	United States
Больше информации	www.wecandothis.com
Делопроизводитель	Lindsay Cole
Продюсер агентства	Stacey Higgins
Директор рабочей группы клиента	Kate Jeffers
Копирайтер	James King
Директор рабочей группы клиента	Tom Scharpf
Делопроизводитель	Gwynne Teass
Креативный директор	Paul Venables
Арт-директор	Lauren Weinblatt