Volkswagen - "Volkswagen Hotsite"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

8702

Бренд: Volkswagen
Страна: Brazil

Рекламодатель: Volkswagen

Заголовок	Volkswagen Hotsite
Агентство	AlmapBBDO
Кампания	Volkswagen imported models hotsite
Рекламодатель	Volkswagen
Бренд	Volkswagen
Дата первой трансляции/Публикации	2011 / 7
Бизнес сектор	Аренда автомобилей и средств обеспечения
философия	Volkswagen launches hotsite with imported models The factory’s space on the Internet directed to the Premium Range of vehicles was created by AlmapBBDO Aligned with the modern behavior that values technology and innovation, Volkswagen airs a hotsite (http://www.premium.vw.com.br/ or www.vw.com.br/premium) directed to imported vehicles, highlighting the launches. The new Touareg, Passat and Passat Variant are the first models available for the site visitor to try out, with access to over 130 pictures of the vehicles’ factory items, besides images of the vehicles in different environments. With the proposal of introducing the cars in an interesting way, the hotsite brings a fast menu showing each one separately and the main items, as well as eight videos explaining how a few features work or the cars’ performance. It is also possible to view the cars through a conceptual conveyor, bringing them in the form of geometric figures. As differentials, a mobile version of the site that works on any cell phone and is on the air already with the same attributes for the PC and Mac versions, besides two ads for iPad, which will be published in the iPad version of Exame and GQ magazines. For this launch, AlmapBBDO also developed an online campaign, which will be aired until July 31. Social networks are also part of the divulgement strategy, since the visitor can enjoy pictures and the hotsite itself, besides twitting features and characteristics of the cars. Spec sheet: hotsite Advertiser: Volkswagen Product: New Touareg, New Passat and New Passat Variant Creative Director: Luiz Sanches Creative Co-Directors: Luciana Haguiara; Sandro Rosa Art Directors: Tiago Marcondes; Bruno Guimarães Copywriters: Marcelo Pignatari, Raphael Valenti Programming: On Interactive Motion Design: On Interactive Sound Design: Golden Sounds Factory Information Architecture: Luis Felipe Fernandes Technology Director: Fernando Boniotti Account Executives: Vanessa Previero, Leilaini Holdorf, Aline Carreta Macedo, Rodrigo Falcão, Malu de Godoi Planning: Cintia Gonçalves, Sérgio Katz Approval: Herlander Zola, Ana Paula Lobão e Fabio Souza.
Тип медиа	Веб-сайт
Специалист по работе с заказчиками	Malu de Godoi
Технический разработчик	Fernando Boniotti
Технический разработчик	Luis Felipe Fernandes
Звуковой дизайн компании	Golden Sounds Factory
Программист	On Interactive
Копирайтер	Marcelo Pignatari, Raphael Valenti
Креативный директор	Luiz Sanches
Стратегический планировщик	Cintia Gonçalves
Стратегический планировщик	Sérgio Katz
Ассоциированный креативный директор	Luciana Haguiara
Ассоциированный креативный директор	Sandro Rosa
Арт-директор	Tiago Marcondes
Арт-директор	Bruno Guimarães
Копирайтер	Marcelo Pignatari
Копирайтер	Raphael Valenti
Специалист по работе с заказчиками	Vanessa Previero
Специалист по работе с заказчиками	Leilaini Holdorf
Специалист по работе с заказчиками	Aline Carreta Macedo
Специалист по работе с заказчиками	Rodrigo Falcão