| Заголовок | Cash for Trash |
| Агентство | AMV BBDO |
| Кампания | Cash for Trash |
| Рекламодатель | Currys |
| Бренд | Currys |
| Дата первой трансляции/Публикации | 2022 / 8 |
| Бизнес сектор | Аптеки, специализированные магазины |
| философия | UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store. Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter. |
| Тип медиа | На открытом воздухе / вне дома |
| Менеджер по рекламе | Corin Mills |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативная команда | Julia Merino |
| Креативная команда | Ricardo Porto |
| Креативный директор | Jeremy Tribe |
| Креативный директор | David Westland |
| Группа планирования | Matt Hardisty |
| Account Management Team | Alex Bird |
| Account Management Team | Jonny White |
| Account Management Team | Rebecca Grapiglia |
| Продюсер агентства | Sarah Beastall |
| Медиа-агентство | Sparks Foundry |
| Продакшн Студия | Energy |
| Social Content Production Company | Flare productions |
| PR-агентство | M&C Saatchi Group |