Ricardo Porto

When I was about 13 years old, I decided I wanted to write ads when I grew up.
When I was 18, I started writing ads in São Paulo.
When I was 27, I started writing ads in London.
Now I'm 32 with the same excitement that 13-year-old boy had about writing ads.

During this time, I've won a few awards with the ads I wrote. Including Cannes Lions, D&AD, One Show, LIA and others. In 2022, I was ranked #6 copywriter in the world and #1 in the UK on the Cannes Lions Report.

I also love to mentor people who like me want to write ads when they grow up. So I’m always happy being part of the management team of the placement scheme at work and to take part in initiatives such as SheSays and JOLTs.