Заголовок | Elegance is a journey |
Агентство | Aura by Omnicom Group |
Кампания | Elegance is a journey |
Рекламодатель | Air France |
Бренд | Air France |
Дата первой трансляции/Публикации | 2022 / 5 |
Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
История | As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise. |
Тип медиа | Телевидение |
Длина | |
Производство | Excuse My French |
Музыка | \ELSE |
Звук | \ELSE |
Client Manager | Sylvie Tarbouriech |
Agency Manager | Anne Vincent |
Agency Manager | Matthéo Pressmar |
Исполнительный креативный директор | Benjamin Marchal |
Исполнительный креативный директор | Faustin Claverie |
Арт-директор | Julia Deshayes |
Копирайтер | Julia Deshayes |
Арт-директор | Lena Monceau |
Копирайтер | Lena Monceau |
Креативный продюсер | Benoît Duchemin |
Производство | Smuggler |
Директор | Brian Beletic |
Исполнительный продюсер | Jérôme Rucki |
Руководитель производства | Olivier Thaon |
Послепроизводственный этап | Digital District Paris |
Послепроизводственный этап | Carlota Xavier |
Редактор | Walter Mauriot |
Руководство музыкальных рядов | Ferdinand HUET |
Sound Director | Fanny Mithois |
Звукооператор | Matthieu Seignez |
Коммерческие дела | Marion LE GULUCHE |
Коммерческие дела | Title of The Song |
Композитор | Michel Legrand |
Исполнитель | Juliette Armanet |
Исполнитель | Corentin Kerdraon |
Аранжировщик | Julien Jaouen |
Смешивание | Marlon B |