Cointreau - "Cointreau Changes Everything"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

7421

Бренд: Cointreau
Страна: France

Рекламодатель: Rémy Cointreau

Заголовок	Cointreau Changes Everything
Агентство	TBWA\PARIS
Кампания	Cointreau Changes Everything
Рекламодатель	Rémy Cointreau
Бренд	Cointreau
Дата первой трансляции/Публикации	2022 / 12
Бизнес сектор	Крепкие напитки, крепленые вина
философия	Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods.
Тип медиа	Телевидение
Длина	84 seconds
Звуковая дорожка	Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales
Продакшн Студия	Excuse My French
Soundtrack Production	\ELSE
Менеджер по рекламе	Fanny CHTROMBERG
Менеджер по рекламе	Alice Hoffmann
Менеджер по рекламе	Julien ZEHNACKER
Agency executive	Jean-François Reiser
Agency executive	Hugo Cabrit
Agency executive	Maeva Jordan
Agency executive	Zoé LONGUET
Креативный директор	Benjamin Marchal
Креативный директор	Faustin Claverie
Стратегический планировщик	Vincent Garel
Стратегический планировщик	Léa RIVOIRE
Закупщик художественного оформления	Feriel Simon
Арт-директор	Sébastien Guinet
Копирайтер	Josselin Pacreau
Продакшн Студия	SMUGGLER
Продюсер	Jérôme Rucki
Директор	Brian Beletic
Production Director	Olivier Tahon
Главный оператор	Andre Chemetoff
Руководитель производства	Maxime Boiron
Креативный продюсер	Lorraine Poincignon
Послепроизводственный этап	Digital District
Продюсер пост-производства	Elise Gamboa
Продюсер пост-производства	François Schmidt
Редактор	Walter Mauriot
Класс	Matthieu CAPLANNE
Руководитель съемки	Laurent Larapidie
FX 3D	Yann NICOLAS MATTE
Матовая покраска	Quentin Mabille
Flame Compositor	Michael Marques
Nuke Artist	Fabrice THUMEREL
Head of Music & Sound	Olivier Lefebvre
Sound Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Звукооператор	Matthieu Seignez
Sound Coordination	Mélanie Bourdet
Коммерческие дела	Marion LE GULUCHE
Print Art Director	Pauline Senechault
Print Art Director	Cyrielle Declarey
Печатная продукция	WORKINGIRL
Фотограф	Arnaud Pyvka
Агент фотографа	WSM
Продакшн Студия	AKASSI
Photographer / Director	Matthieu DORTOMB
Фотограф	Louis Dewynter
Агент фотографа	Brice Pascal-Suisse
Ассистент арт-директора	Clémence PARENT
Издатель музыкальной литературы и нот	Campbell Connelly & Co
Музыка	Charles DU GROS DE BOISSEGUIN PAGNIEZ
Музыка	Tom DAVEAU
Музыка	David GAUGUE
Музыка	Hagni GWON
Музыка	Martin NEUMANN
Автор песен	Flore BENGUIGUI
Label	For a While
Label	Moka Music